Recommended Reading: May 26, 2017 - eMarketer
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Recommended Reading: May 26, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

May 26, 2017

Walmart Opens Online Store on China’s

Walmart made a strong bid for the business of China’s digital shoppers this week, opening up a flagship store on ecommerce site Walmart selected 1,700 commonly purchased items to be featured on its storefront, and plans to rely on’s logistics expertise in China to help it with same-day and two-day deliveries. Walmart already operates 433 physical store locations in China.

Understanding TV Habits

A study from Zefr, which looked to better understand the shifting nature of how consumers watch and engage with TV content on different platforms, found while TV ratings may be declining, viewers aren’t tiring of such content. In fact, many are watching network TV on YouTube, regardless of whether it’s programmed by the network.

Indonesian Telecom Shuts Down Ecommerce Operation

Indonesian telecom firm Indosat Ooredoo announced it would end operations of its ecommerce site Cipika by June 1. The firm said aspects of its ecommerce business had performed adequately, but were not scalable. It added that it planned to focus its energy on core businesses. eMarketer estimates that retail ecommerce sales in Indonesia will total $8.2 billion this year.

PC Shipments in India Surge

Shipments of PCs in India grew by 12.5% quarter over quarter in the first three months of the year, according to research firm International Data Corporation (IDC). The increase was driven by new demand from both consumers and commercial buyers. The sector had been hit hard by the government’s move to demonetize two high-denomination notes of cash in late 2016, which resulted in a drop in consumer spending on nonessential items in India.

—Cliff Annicelli, Rahul Chadha and Rimma Kats

New Report in eMarketer PRO This Week

Facebook Advertising 2017

As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them. Preview Report

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