Recommended Reading: May 25, 2017 - eMarketer
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Recommended Reading: May 25, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

May 25, 2017

Google Can Track Offline Purchases

Google has teamed up with companies that are responsible for tracking purchase data, which will give it access to about 70% of all US credit and debit card transactions, according to The Los Angeles Times. Via a new tool, the search giant will be able to track how much money consumers spend at a store after clicking on their digital ads.

Facebook Taps Millennial-Focused Publishers for Original Video Shows

Facebook has inked deals with news and entertainment creators Buzzfeed, Vox Media, as well as several others to make shows for its upcoming video service, Reuters reports. The company announced the service a while ago, which will feature both long and short-form content, with ad breaks.

Amazon Enhances App with Shoppable Stickers

Amazon has integrated shoppable stickers within its iOS app. According to TechCrunch, the stickers are likely to encourage product discovery, but “it’s not clear how Amazon intends this feature to be used.” Users can access the stickers—which are organized into various categories like “pets,” “fun” and “gadgets”—by updating to the latest version of the app.

UK’s Conservatives to Target Encryption

If returned to power on June 8, the UK’s Conservative government plans to revive its effort to force social media firms to unencrypt messages considered suspect by law enforcement authorities, according to The Sun. The order will need to be approved by the Home Secretary and approved by a senior judge. Politicians believe the move will help head off terrorist attacks, but social media sites say that adding an ability to unencrypt messages would leave them vulnerable to data breaches and other security issues.

Southeast Asia Fintech Firm Coins Gets $5 Million

South Africa-based firm Naspers has invested $5 million in Coins, a financial technology service, with the goal of reaching unbanked and underbanked populations in the Philippines and Thailand. Coins currently offers users access to basic banking services, bill payment and credit lines, and claims to have more than 1 million registered users.

Four French Cities Favor ‘Airbnb Decree’

A plan by France’s government to compel owners of Airbnb and similar rentals to register their properties with their local city hall as a means of better regulating rental activity, and conceivably cut down on fraud, has the backing of at least four major cities, according to polling by JDN (Le Journal Du Net). Cities with populations of over 200,000, Bordeaux, Nice, Paris and Strasbourg are in favor of the so-called Airbnb Decree. A majority of the 100 municipalities of various sizes that responded to JDN’s survey about the idea were still contemplating their position on the proposal published April 28.

Danish Fintech Firm Buys a Bank

Denmark-based startup Clearhaus has acquired 33% of the Copenhagen Cooperative Bank. The move by the retail ecommerce technology provider is part of an expanded business model that includes offering its typically small or medium-sized business users with a solution that integrates traditional banking and financing services, such as opening bank accounts or applying for loans. Clearhaus currently has users in 29 countries across Europe.

—Cliff Annicelli, Rahul Chadha and Rimma Kats

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Facebook Advertising 2017

As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them. Preview Report

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