Recommended Reading: May 22, 2017 - eMarketer
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Recommended Reading: May 22, 2017

eMarketer's scan of the key developments of the day, plus data to make sense of it all

May 22, 2017

Facebook Unveils New Look for Messenger

Facebook has given its Messenger app a new look. According to David Marcus, head of Messenger, the new home screen still has the same features, but is now more organized around making Messenger a hub for connecting with people and businesses.

WeChat, Apple Battle Over Tips

Messaging platform WeChat, among other Chinese social media companies, has taken issue with Apple’s claim that it is entitled to a 30% cut of “tips” often given by users to content creators on various platforms. Apple has taken the position that these gifts constitute in-app purchases, and has reportedly threatened to banish apps that don’t comply with its rules from its App Store, according to a report in The Wall Street Journal.

BBC iPlayer Use Surged YOY in April

Requests to BBC’s iPlayer TV catch-up service rose 23% in April compared with a year earlier, rising to 274 million, according to the UK public broadcaster. Three series—”Peter Kay’s Care Share,” “Line of Duty” and the first episode of the latest series of “Doctor Who”—were responsible for the entirety of the month’s top 10 most requested TV episodes.

Indian Transportation Service Ola Unveils Light Mobile Version

Ola, India’s leading homegrown on-demand transportation service, rolled out a “light” version of its platform for use on the mobile web this week. The new version is designed to provide a user experience similar to one found on a native mobile app, while also taking up less data. The new version of the service is targeted at users in smaller cities.

UK Ups Scrutiny of Just Eat/Hungryhouse Deal

The UK’s Competition and Markets Authority (CMA) will launch an in-depth investigation into the proposed £200 million ($270 million) purchase of online food delivery service Hungryhouse by rival Just Eat. CMA’s move to further examine the deal follows Just Eat’s failure to offer options of addressing concerns about the merger’s effect on restaurants using either service in time for a May 17 deadline. The CMA has until November 2 to approve or deny the deal.

Android Makes Another Attempt to Capture the Next Billion

Google unveiled the latest lightweight iteration of its Android mobile operating system last week, called Android Go. This isn’t the first time Android has tried to capture the low-end smartphone market segment, having released a similar product known as Android One. However, Android Go is different in that it is baked into the new version of Android, currently called Android O, instead of existing as a separate but parallel piece of software.

—Cliff Annicelli, Rahul Chadha and Rimma Kats

New Report in eMarketer PRO This Week


Facebook Advertising 2017


As Facebook looks to new formats such as mid-roll video ads and messaging ads, concerns remain over video ad engagement, measurement and more. This report, based on extensive interviews with marketers and ad agency executives, digs into five factors that could impact future growth—and what marketers need to know about them. Preview Report


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