Recommended Reading: March 8, 2017 - eMarketer
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Recommended Reading: March 8, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 8, 2017

Spotify Acquires Sonalytic

Spotify has acquired Sonalytic, an audio detection startup. Although terms of the deal weren’t disclosed, TechCrunch reports that Spotify will likely use Sonalytic’s audio detection feature to improve personalized playlists, as well as “match songs with compositions.”

Alibaba’s Jack Ma Wants Jail Time for Counterfeiters

Jack Ma, the founder of China-based ecommerce firm Alibaba, called on law enforcement officials in the country to crack down on counterfeiters by giving them harsher sentences and other penalties. Alibaba has long been criticized for turning a blind eye to the sale of counterfeited goods on its ecommerce platforms; last year, the company was deemed a “notorious market” for hosting counterfeit goods by the Office of the US Trade Representative.

Brands in Vietnam Halt YouTube Advertising

Several brands in Vietnam pulled their advertising from YouTube after being told by the government that they would be held responsible if their ads were shown against content violating the law. The country’s Ministry of Information and Communications found at least 17 videos on YouTube it deemed in violation of laws regarding pornography, slander or government criticism. Brands that removed advertising included dairy company Vinamilk, infant formula maker Mead Johnson and Vietnam Airlines.

US Newspaper Publishers Embrace Digital Strategies

The newspaper industry is not entirely on paper anymore and US publishers are following suit by embracing digital strategies, according to a survey from HubCiti, a provider of mobile products and digital solutions for local media companies. Almost 70% of newspaper publishers believe implementing new digital services could increase revenues, and nearly half plan to introduce such products in the next six months. Still, 90% believe that print ads, inserts and classifieds are very important revenue generating sources, showing that traditional media has not lost its relevance.

Airbnb Trails China’s Local Home-Sharing Services

At the South China Morning Post, Coco Liu surveyed the new crop of local home-sharing services in China that have taken a page from Airbnb’s playbook and now lead the sector domestically. Liu mentions several companies, among them Zhu Bai Jia and Xiaozhu, that have innovated new features now copied by Airbnb.

India’s Biometric Digital Payments System Hits 2.65 Million Transactions

The National Payments Corporation of India reported that the Aadhaar Enabled Payment System (AEPS) hit 2.65 million transactions in January 2017. AEPS relies on Aadhaar, the government-backed biometrics identification system that is attempting to assign residents a unique ID number. AEPS is just one of several Aadhaar-linked digital payments systems launching in India, among them Aadhaar Pay and the Unified Payments Interface (UPI).

But wait, there’s more!

  • WikiLeaks Posts Thousands of Purported CIA Cyberhacking Documents (The Wall Street Journal)
  • IBM and Salesforce Shake Hands on Artificial Intelligence (CNBC)
  • Pinterest Unveils New Feature (Recode)

—Rahul Chadha, Rebecca Chadwick, Rimma Kats

New in eMarketer PRO This Week


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Forget the notion that Gen X is a small market: It isn't. The real problem for marketers is that Xers—though now earning and spending more per household than other generations—are financially stressed. The good news? Their digital usage, along with their TV viewing, makes them eminently reachable.


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