Recommended Reading: March 7, 2017 - eMarketer

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Recommended Reading: March 7, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 7, 2017

CNN Expands Streaming Service to Cord-Cutters

Turner-owned CNN is expanding CNNgo, a digital streaming service it launched three years ago, to cord-cutters, Variety exclusively reports. The network is increasing its lineup of original programming, starting with “Mostly Human,” a six-part half-hour investigative series exploring the complex relationship between people and technology. Via this new effort, users will be able to watch the programming without using their TV provider’s credentials.

Rural Dwellers Account for More Than One-Third of Internet Users in India

According to a recent report from the Internet and Mobile Association of India (IAMAI), residents living in rural areas made up 37.7% of internet users in India, as of December 2016. However, the report also found that less than half of internet users outside of cities got online at least once per day. The report also revealed that growth in internet users is expected to come largely from rural areas over the coming years; it found that internet penetration was at just 17% in less developed areas of the country.

BT Pays $1.6 Billion to Extend Champions League Rights

UK broadcaster BT Sport will pay £394 million ($531.79 million) per year—a 32% premium over its current agreement—to retain exclusive UK broadcast rights to the UEFA Champions League soccer tournament in a deal that spans the 2020-2021 season, according to Bloomberg. Despite the TV exclusivity, BT will make clips, weekly highlights, UEFA’s magazine show, and both the Champions League and the Europa League finals available for free on social media. BT streamed both finals last year on YouTube for the first time.

US Mobile Users Can’t Put Down Their Devices

Flurry, a Yahoo-owned mobile analytics platform, reports that US consumers spent over 5 hours a day on their mobile devices in Q4 2016, up 20% from the same period a year earlier. Browser app usage amounted to only 8% of daily time spent, while app usage claimed the lion’s share at 92%. Time spent per day on Snapchat was measured for the first time and amounted to 2% of all categories.

China’s LeEco Sets up India Exit

China-based electronics manufacturer and internet services company LeEco fired 85% of its staff, more than 370 people, in India last week, leaving observers guessing that the company plans to end its operations in India. LeEco entered India in February 2016 by partnering with ecommerce site Flipkart and spending heavily to promote its smartphones and flat screen televisions in the market.

Vietnam’s Startups Raised $250 Million in 2016

A report from Topica Founder Institute estimated that startups in Vietnam had drawn a total of $250 million in funding in 2016. That was up from an estimated $150 million in 2015. The report also found that funders are putting more money into fewer hands, and also directing more of their funding to startups in later stages.

But wait, there’s more!

  • In Rush to Live Video, Facebook Moved Fast and Broke Things (The Wall Street Journal)
  • What Was Steve Jobs’ First Reaction to the Genius Bar? (Recode)
  • Snap Tumbles for First Time Since IPO After Analysts Say Sell (Bloomberg)

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

New in eMarketer PRO This Week

Report: Where US Gen X Stands: A Hard-Luck Cohort that Is Too Important to Neglect

Forget the notion that Gen X is a small market: It isn't. The real problem for marketers is that Xers—though now earning and spending more per household than other generations—are financially stressed. The good news? Their digital usage, along with their TV viewing, makes them eminently reachable.

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