Recommended Reading: March 29, 2017 - eMarketer
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Recommended Reading: March 29, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 29, 2017

Twitter Puts Video Ads in Periscope

Twitter is monetizing its live streaming service Periscope. Matt Derella, Twitter’s vice president of global revenue, told Bloomberg: “Brands can control and choose the trusted content they want to align their message with.” This is in response to many advertisers pulling their spending from Google’s YouTube after complaints that it was being placed near offensive content.

Didi Chuxing Considers $6 Billion SoftBank Investment

China-based ride-hailing service Didi Chuxing is weighing a $6 billion investment from Japan-based telecom SoftBank Group, according to a report in Bloomberg. If concluded, the funding would mark the largest single windfall for a technology company in China. Didi is not only potentially taking on rival ride-hailing platforms like Uber in foreign markets, but also plans to expand its research efforts into autonomous car driving technologies.

Uber Will End Services in Denmark

Uber is officially leaving the Danish market on April 18, according to Reuters. Due to a new law instituted in February, taxis are required to have meters and seat sensors, rendering Uber’s services noncompliant. Roughly 2,000 drivers in Denmark and 300,000 riders use the app, according to Uber. Jan Villadsen, president of the transport section in Denmark’s biggest union 3F, said that Uber’s departure would save 6,000 taxi drivers their jobs.

Tencent Backs Tesla

Tencent—the parent company of WeChat—has bought a 5% stake in Tesla. According to The Wall Street Journal, Tencent’s stake is passive, “meaning the company likely isn’t seeking board seats or agitating for change.”

Square Introduced in the UK

Card payment company Square is now available in the UK. Aimed at small and medium-sized businesses, the company offers card payments through a smartphone or tablet. The service is already offered in North America, Australia and Japan. According to data from international law firm Paul Hastings and the Centre for Economics and Business Research (Cebr), over 40% of UK business accepted alternative payments in 2016, and that figure is expected to rise to almost three quarters by 2026.

Digital Radio Ads Prove Their Worth

New data from BIA/Kelsey found that US radio stations received a 14% increase in digital revenues during 2016. Over-the-air revenues were comparatively smaller and overall ad revenues remained steady at $14.1 billion last year. eMarketer estimates that US digital radio ad spending will reach $3.74 billion in 2017, up over 18% from 2016.

—Rahul Chadha, Rebecca Chadwick, Rimma Kats

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