Recommended Reading: March 27, 2017 - eMarketer
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Recommended Reading: March 27, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 27, 2017

Brand Ads Are Still Showing Up in Objectionable Videos on YouTube

A report from The Wall Street Journal found that ads from companies like Coca-Cola and Amazon are still showing up on YouTube videos “peddling racist and anti-Semitic content.” Many of these big brands told WSJ they were suspending spending on all Google advertising, except its targeted search ads.

Facebook Tests GIFs

Facebook is testing a GIF button that will let users post GIFs as comments. TechCrunch reports that the button will only be available to a small percentage of Facebook users at first, but it may roll out to everyone if it proves to be a popular tool.

Instacart Settles Class-Action Lawsuit

On-demand grocery delivery startup Instacart has agreed to pay $4.6 million to settle a class-action suit that claims the company failed to reimburse workers for business expenses. That was just one of its 18 violations. According to Re/code, the settlement is just a “drop in the bucket for Instacart, which closed a new $400 million investment” that values the company at around $3 billion.

Lyft Acquires Indian Startup

Ride-hailing company Lyft has acquired startup FinitePaths, an app that provides users with answers to local questions by using social, local and contextual signals. As part of the deal, the app will be shut down, and co-founders Vinay Kakade and Balaji Raghavan will join Lyft’s team. Via the acquisition, Lyft is looking to build its large-scale infrastructure and services.

—Rimma Kats

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