Recommended Reading: March 22, 2017 - eMarketer
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Recommended Reading: March 22, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 22, 2017

adidas Is Focusing on Digital

adidas CEO Kasper Rorsted, speaking to CNBC earlier this month, said the sportswear brand is now so focused on ecommerce and reaching younger consumers that its media-based marketing efforts have become almost entirely digital. “It’s clear that the younger consumer engages with us predominately over the mobile device,” he said. “Digital engagement is key for us; you don’t see any TV advertising anymore.” He added that the company’s goal is to quadruple annual ecommerce revenues to €4 billion ($4.43 billion) by 2020.

Amazon’s Alexa Will Now Shop for You

Amazon’s Alexa will now get customers what they want within a 2-hour delivery window through Prime Now. Alexa is able to order multiple items at once from Amazon’s array of products—including beer, wine and liquor in select cities. In August 2016, Strategy Analytics estimated that 1.8 million digital voice-activated assistant devices would be sold in the US in 2016, with just 2.3% of US households having one of the devices.

Singapore’s Ride-Hailing Service Grab Moves Into Myanmar

Grab, the ride-hailing service based in Singapore, began a pilot program of its platform in Myanmar this week, marking the seventh country in which it operates. Uber, a global competitor to Grab, said it has plans to launch its services in the market soon. Both companies have been moving aggressively into markets in Southeast Asia that are still up for grabs, but have faced regulatory hurdles in some, such as Thailand.

Teads Sold to Dutch Telecom

Netherlands-based international telecom firm Altice is acquiring Teads, the France-based digital video advertising marketplace. According to Altice, rationales for the move include Teads’ relationships with 94 of the top 100 advertisers worldwide, its partnerships with more than 500 premium publishers and 8,000 vertically specialized publishers around the globe, and its digital publisher platform and digital sales engine.

Flipkart Reportedly Raises $1 Billion for India’s Ecommerce Fight

Indian ecommerce platform Flipkart has raised $1 billion at a valuation of roughly $10 billion, according to a report in Bloomberg that cited unidentified sources. Among the funders in this latest round were Microsoft, Tencent and eBay. Flipkart faces tough competition from Amazon’s Indian unit and faces a looming threat from Paytm, which is backed by Alibaba. eMarketer estimates retail ecommerce sales in India will total $23.4 billion this year.

Mobike Begins Offering Bike Rentals in Singapore

Bike-sharing service Mobike has started operating in Singapore—the first time the company has expanded outside of China, where it is headquartered. Mobike is currently embroiled in a competition for market share with a host of rivals in China, chief among them Ofo.

But wait, there’s more!

  • Apple Offers Lower-Priced iPad and a Red iPhone (The Wall Street Journal)
  • Foursquare Can Log Your Shopping Trip in Increasingly Scary Detail (Engadget)
  • Here’s the One Place Where Google Glass Is Actually Thriving (Mashable)

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

New Report in eMarketer PRO This Week


US Ad Spending: The eMarketer Forecast for 2017


US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%. Preview Report


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