Recommended Reading: March 21, 2017 - eMarketer
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Recommended Reading: March 21, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 21, 2017

Which Outfit Looks Best? Amazon’s Here to Help

Amazon’s latest foray into fashion helps its Prime members decide which outfit to wear. The “Outfit Compare” feature is available within the Amazon shopping app and compares two side-by-side photos uploaded by a user. An Amazon stylist then comments on the fit, color and styling of the outfits. Currently, the feature is only available on iOS, but an Android version will soon be rolled out, reports TechCrunch.

Taiwan Plans to Discontinue 2G Service by August

Regulators in Taiwan are planning to end all 2G service in the country by the end of August. According to the National Communications Commission - Taiwan, about 1.46 million people use 2G capable mobile phones, but only 133,000 still rely on 2G SIM cards. eMarketer estimates that 84.8% of the population in Taiwan will be smartphone users in 2017.

Will Wearables Make a Comeback?

A new report from the International Data Corporation (IDC) expects the worldwide wearables market to see strong growth over the next four years. Although wearables experienced a setback during 2016 due to “delayed launches of major platforms and notable vendors struggling to maintain pace,” shipments are forecast to reach 237.5 million in 2021. eMarketer recently revised its wearable usage projections downward and expects there will be 44.4 million US adult wearable users in 2017.

Paytm Launches Service in Canada

India-based digital payments service Paytm launched a bill payment app in Canada last week. The Alibaba-backed service now allows users in the country to use its app to pay for such things as electricity, internet and water bills, along with property taxes. The move marks the first time Paytm has offered its services outside of India.

Spotify May Make Some Tracks Subscriber-Only

Spotify is in talks with record labels to limit access to certain album releases to paid subscribers for unspecified durations, according to the Financial Times. The move is reportedly part of the streaming music service’s effort to renegotiate its licensing deals with record labels in advance of a rumored initial public offering.

iAdvize Adds WhatsApp Integration for Conversational Commerce

Nantes, France-based conversational commerce platform iAdvize has begun offering the company’s clients the ability to communicate with customers via mobile messaging app WhatsApp. The WhatsApp integration follows a similar move in April 2016 that allowed iAdvize users the option to chat with consumers using Facebook Messenger.

Indonesia Allows Cities to Set Ride-Sharing Service Fare Caps

Indonesia’s Transport Ministry issued new regulations that allow local governments to set limits on the fares ride-hailing services like Uber and Grab can charge. In addition, the new rules impose new taxes on ride-hailing services and let the government cap the number of vehicles allowed to operate in a particular district. Such ride-hailing services have faced increased regulatory scrutiny in Indonesia following protests by drivers and operators of traditional taxi services.

But wait, there’s more!

  • Google to Simplify YouTube Ad Controls Amid Outcry Over Extremist Videos (The Wall Street Journal)
  • Two Executives to Leave Uber, Adding to Departures (The New York Times)
  • eBay Overhauling its Homepage Again to Personalize Recommendations for Each User (Recode)
  • Apple’s Next Big Thing: Augmented Reality (Bloomberg)

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

New Report in eMarketer PRO This Week


US Ad Spending: The eMarketer Forecast for 2017


US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%. Preview Report


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