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Thumbs Up for Netflix
Netflix is introducing a new ratings system. The video streaming service will replace its star system, which it used to rate its content, with a thumbs-up and thumbs-down approach. According to Fast Company, “stars will still exist on content that subscribers have already rated.” The new feature will be available in April.
Vietnam Calls for Halt on Social Media Advertising
Officials in Vietnam have asked businesses in the country to stop advertising on Facebook, YouTube and other social media platforms until they stop hosting content deemed critical of the government. The country’s communist government also requested that users “raise their voice to Google and Facebook to prevent toxic, fake content violating Vietnamese law in the online environment.”
Google Program to Help Startups in German-Speaking Countries
Google has launched Google Marketing Solutions for Startups in Germany, Austria and Switzerland, according to Ecommerce News Europe. The platform connects startup companies with Google’s marketing experts to help find new customers and grow online sales. Google employees will also help with the implementation and optimization of AdWords campaigns.
US CEOs Get Social
New data from communications firm Weber Shandwick shows that today’s CEOs know the importance of social media. Over 90% of US public company CEOs, 76% of private company CEOs and 86% of Silicon Valley CEOs are present or visible though social channels. However, CEOs are not posting as often as they could—roughly 40% of CEOs at these types of companies posted in the past 12 months.
India’s Fashion Retailer Myntra Opens Physical Store
Myntra, the India-based fashion-focused online retailer owned by Flipkart, opened its first physical store this week in Bangalore, the country’s tech hub. The store, named Roadster, features products from Myntra’s private-label line of the same name. Myntra CEO Ananth Narayanan told the Economic Times that the move was the “first step towards bringing an omnichannel presence.”
China Bike-Sharing Service Ofo Turns to Social Credit System
TechNode reported that Ofo, one of China’s largest bike-sharing services, now uses Sesame Credit, a social credit system developed by Alibaba affiliate Ant Financial, to determine whether its customers need to provide a deposit to rent its bicycles. Under the new system, users with a Sesame Credit score above a certain threshold would no longer need to put down a deposit. Sesame Credit relies on data from various Alibaba services to determine consumer credit scores, which are relatively new to China.
Man City Inks EPL’s First Sleeve Sponsorship
Manchester City FC is the first English Premier League team to sign a shirt sleeve sponsorship deal, according to The Drum. South Korea’s Nexen Tire will be featured on Man City’s men’s and women’s team shirts for three years starting with the 2017–2018 season. The Premier League recently gave teams the go-ahead to pursue sleeve sponsorships.
But wait, there’s more!
—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats
US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%.
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