Recommended Reading: March 17, 2017 - eMarketer
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Recommended Reading: March 17, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 17, 2017

Walmart’s to Buy ModCloth

Walmart subsidiary is finalizing a deal to acquire online fashion retailer ModCloth, according to Jezebel, which first reported the news. Walmart bought late last year in hopes of boosting flagging ecommerce sales.

China Now Blocks Pinterest

Censors in China are now blocking image-focused social media service Pinterest, according to a report in TechCrunch that cited the censorship monitoring nonprofit GreatFire. TechCrunch reported that Pinterest was not incredibly popular in China, but remained one of the few Western social media services that had not been blocked from operating in the country by the government.

Zara Sets India Ecommerce Entrance for Fall 2017

Fast fashion retailer Zara announced plans to begin selling its clothing online in India in the fall of this year. Zara first entered the market in 2010 through physical stores by forming a partnership with conglomerate Tata Group. eMarketer estimates retail ecommerce sales in India, excluding travel, will total $23.42 billion in 2017.

Why Aren’t Americans Locking Their Smartphones?

Data from the Pew Research Center Fact Tank indicates that less than a third of US smartphone owners are not using screen lock on their devices—a pretty basic feature that keeps phones and the personal information stored inside them safe. Pew found one-quarter of smartphone owners use a PIN code to protect their device, while 23% use a thumbprint scanner. In total, roughly 70% of US smartphone owners restrict access to their phones.

Lazada Mimicks Parent Alibaba in Indonesia

Ecommerce platform Lazada Indonesia plans on adding smaller retailers to its marketplace, taking a page from its parent company, Alibaba, which acquired the service in 2016. About 15,000 independent retailers already use Lazada Indonesia to sell their goods. The company also said it hopes to connect some of its vendors to the Chinese market via Alibaba’s Taobao Marketplace.

‘Buy British’ Initiative for UK Supermarket Sites

UK ministers of parliament, led by the UK’s environment minister, are debating whether to introduce a policy encouraging supermarkets in the country to add “Buy British” buttons to their ecommerce sites, according to The Telegraph. As proposed, the button would filter out foreign products in an effort to boost business for UK farmers—and ostensibly the economy overall, once the UK has exited the EU.

But wait, there’s more!

  • GoPro Is Cutting Another 270 Jobs, Almost a Fifth of Its Workplace (Re/code)
  • WhatsApp Users Are Getting Away Message Status Updates Back (Mashable)
  • China Thinks It Has Figured Out Online Grocery Shopping (The Wall Street Journal)

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

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Report: Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. Our goal is to provide a summary of key developments each quarter on a need-to-know basis. Preview Report

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