Recommended Reading: March 14, 2017 - eMarketer
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Recommended Reading: March 14, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 14, 2017

Sephora Lets Consumers Experiment with Makeup via AR

Makeup lovers no longer have to find the nearest Sephora location to try out lip shades or the latest contouring tips. Sephora rolled out a new augmented reality-based feature for its Virtual Artist app that lets users experiment with makeup—for example, trying out a new eyeshadow shade or a trending look created by Sephora experts. Via the app, users can also learn new tricks with virtual artist tutorials.

UK Considers Higher Taxes on Airbnb Hosts

Airbnb hosts across the UK could find themselves paying between £400 ($540) and £3,300 ($4,454) more per year in taxes on their rental activity if the UK government’s 2017 budget passes as currently written, according to The Telegraph. A clause in the budget would remove short-term rentals like those offered by Airbnb and its competitors from an existing “rent-a-room” tax break originally designed to increase the supply of affordable long-term lodgings.

Bike-Sharing Services Face Regulation in Shanghai

Officials in Shanghai announced they plan to release new regulations governing bike-sharing operations in the city as early as June of this year. The burgeoning bike-sharing sector in China has drawn substantial investment, as companies launch services for short-term bike rentals that do not require the vehicles be returned to a designated location. The new regulations would also reportedly include safety requirements.

US Consumers Are Besieged by Email Offers, but Which Are Best?

A new report from Yes Lifecycle Marketing, a multichannel marketing platform solution provider, endeavors to uncover which email subject lines US consumers are most likely to engage with and open. Among the almost 8 billion emails sent in Q4 2016 through the Yesmail 360 platform, offers were used in one-third of overall subject lines and almost 45% of retail-specific subject lines. However, emails that did not include an offer in the subject line performed better—with higher open, click and CTO metrics.

Japanese Ecommerce Rethinks Logistics

According to a report in the Nikkei Asian Review, Japanese ecommerce companies like Rakuten and Yahoo Japan are reconsidering their marketplace logistics models, which currently have merchants take care of shipping. Some platforms are stepping in to help with deliveries in order to insulate merchants from escalating courier costs, and ultimately keep prices lower for consumers.

Victim Figure Rises in Three UK Data Breach

UK mobile service provider Three is contacting an additional 76,000 customers whose data may have been harvested when criminals broke into a system the company uses to upgrade customers to new devices last autumn, according to Telecompaper. The company initially contacted just over 133,000 customers about the incident. It has assured customers that no personal financial information, bank details, passwords or PIN numbers were viewed or obtained, as they are not stored on the upgrade system.

But wait, there’s more!

  • Snap Inc.’s Revenue Growth Looks Like It Will Come From More Ads (Re/code)
  • Intel Makes Big Bet on Self-Driving Tech in Mobileye Deal (The Wall Street Journal)
  • Viber Is Latest Messaging App to Clone Snapchat (TechCrunch)

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

New in eMarketer PRO This Week


Report: Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content


This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. Our goal is to provide a summary of key developments each quarter on a need-to-know basis. Preview Report


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