Recommended Reading: March 13, 2017 - eMarketer
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Recommended Reading: March 13, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 13, 2017

QR Codes Used to Defraud Consumers

Tech in Asia reported that quick response (QR) codes widely used in China for digital payments and other services are being used by scammers to defraud people of payments. Most recently, counterfeit QR codes have been placed on bikes from bike-sharing companies and used to get customers to send payment to criminals instead of the sharing platforms.

LVMH Readies Consolidated Ecommerce Site

Luxury goods company LVMH Moet Hennessy Louis Vuitton will debut an ecommerce site in May housing all of its brands under one digital roof, according to The Financial Times. Dubbed Le Bon Marché, the site will also offer a selection of non-LVMH brands.

Thailand Officials Rev Up Ride-Hailing Ban Enforcement

Transportation officials in Thailand have been increasing their crackdown on illegal ride-hailing services in the country, including Grab and Uber, by requesting cars and then arresting their drivers. Under Thai law, those who want to give rides to the public must be registered as taxis, a designation that Uber has rejected.

UCWeb Steps Up Paid Content in India

Alibaba-owned mobile browser service UCWeb announced that it would now pay bloggers on its We-Media blogging platform in India. Alibaba aims to use content creation like that found on We-Media to help drive traffic to services that will eventually host video content that can me monetized. MediaNama reported that UC News, a news aggregation platform operated by UCWeb, had 80 million monthly active users in February 2017.

Hundredrooms Expands to UK, Germany

Mallorca, Spain-based vacation accommodations comparison site Hundredrooms has launched in the UK and Germany, according to Travolution. The move follows the debut last month of sites for consumers in France and Italy. Hundredrooms claims to analyze upward of 100 websites that offer apartments and holiday home rentals.

India-Based Ecommerce Platform Turns to AI for Fast Fashion

The Economic Times of India reported that ecommerce platform Myntra was now selling clothing designed by artificial intelligence instead of humans. The platform uses AI to analyze fashion trends and then bases designs on its predictions.

But wait, there’s more!

  • Drop It Like It’s Bot: Brands Have Cooled on Chatbots (Digiday)
  • Millennials Buy More Clothes on Amazon than Any Other Site (Recode)
  • Facebook in Soccer Streaming Deal with MLS, Univision (The Wall Street Journal)

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

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Report: Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. Our goal is to provide a summary of key developments each quarter on a need-to-know basis. Preview Report

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