Recommended Reading: March 1, 2017 - eMarketer
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Recommended Reading: March 1, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

March 1, 2017

YouTube Launches Streaming TV Service

YouTube has rolled out its own streaming TV service, YouTube TV. The company partnered with several broadcasters, including ABC, CBS and ESPN, as well as dozens of cable networks. The service, which will be available soon in select US markets, works across all screens, and includes cloud DVR, which will allow users to record their favorite shows without storage limits. Consumers will be able to sign up for the service, with up to six accounts, for $35 per month.

Apple’s Next iPhone May Be Curved...and Cost $1,000

Anticipation is high for Apple’s next iPhone, which is expected to be released this fall. Sources with knowledge of Apple’s production plans told The Wall Street Journal that the iPhone 8 may have a curved screen. The manufacturing giant is said to be looking at “flexible organic light-emitting diode, or OLED, screens,” which are already used by Samsung. If Apple does use OLED technology, that will likely bring up the price of the newest iPhone to around $1,000.

Uber: London Plan Could Slash Number of Drivers

Uber’s lawyers fighting against Transport for London’s plan for mandatory testing of minicab drivers’ written English skills argued this week that such a test would result in 28% of the city’s minicab drivers—a staggering 33,000—losing their jobs in the next three years, according to The Guardian. TfL wants all applicants for new or renewed private hire licenses to pass the essay test by September 30. A lawyer for the ride-hailing app said the test would penalize drivers who already have sufficient English skills to pass their driving test and read road signs, but not the proficiency to pass the proposed written exam.

Top-Spending US SMBs Love Facebook

BIA/Kelsey’s latest “Local Commerce Monitor” study reveals that 61.5% of US SMBs that spend a minimum of $25,000 annually on advertising and promotions use Facebook for such purposes, and over half promote their businesses with Facebook ads. Other important digital media types for top-spending SMBs include internet yellow pages, website video and email. The two most important ad results were emails and website traffic/clicks.

Apple Pay Fails to Gain Users in China

Writing for TechNode, Emma Lee investigated some of the reasons why Apple Pay has failed to find many users in China since its February 2016 launch in the market. In addition to facing challenges from entrenched market leaders Alipay and WeChat Wallet, Apple Pay also hasn’t incorporated QR codes into its platform, the most popular way for consumers to use digital payment systems in China.

Mcommerce Service Carousell Launches Used Car App

Singapore-based consumer-to-consumer marketplace Carousell announced the launch of a new app, Carousell Motors, focused on selling used cars. The company’s co-founder and CEO, Siu Rui Quek, said the new app had been created after interest in the cars category on Carousell’s main app had grown tremendously over the preceding few months. Carousell operates in several Asia-Pacific countries, including Singapore, Hong Kong, Indonesia, Malaysia and the Philippines.

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

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