Recommended Reading: June 30, 2017 - eMarketer

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Recommended Reading: June 30, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

June 30, 2017

Want to Know What VR Ads Will Look Like? Google’s Here to Help

Google has unveiled Area 120, which is essentially a workshop for its experimental products. This includes Advr, which will allow video ads to run in a 3-D/VR environment, TechCrunch reports.

Expedia Tops List of Mobile-Ready Brands in Asia-Pacific

Online travel agent Expedia is the most mobile-ready brand operating in Asia-Pacific, according to an MDEX global study conducted by IPG Mediabrands’ Ansible, along with YouGov. Interestingly, the list was dominated by multinational brands and companies such as Airbnb, Amazon and Microsoft, although Southeast Asia-focused ecommerce firm Lazada also made the top 10.

AMC Launches Streaming Service

Cable network AMC has unveiled AMC Premiere, a streaming service that will let subscribers access commercial-free versions of its shows as well as other content for $4.99 a month. But there’s a catch. According to The Verge, the cost of AMC Premiere will be on top of a Xfinity cable subscription.

Odnoklassniki Adds Live Video Option

Russia-based social network this week added live video streaming to its features list, according to Telecompaper. Video can be captured straight from a webcam without any additional software and resulting footage is archived in the broadcaster’s user profile.

Younger Indonesians Shopping Online to Celebrate Ramadan’s End

New research from JakPat shows that a majority of young Indonesians are shopping online during Ramadan, the holy month of fasting among Muslims, than in physical stores. According to the survey, nearly half (47%) of respondents who had made an online purchase during the holiday were ages 20 to 25. eMarketer estimates that retail ecommerce sales in Indonesia will total $8.2 billion this year.

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