Recommended Reading: June 29, 2017 - eMarketer
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Recommended Reading: June 29, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

June 29, 2017

Tinder Testing New Subscription Service

Tinder is testing out a new service, Tinder Gold. TechCrunch reports that the new subscription is an upgrade from Tinder’s previous versions—Tinder Plus and its free one. Via Tinder Gold, users will be able to see who has already liked them, without having to swipe right. The service is being tested in Canada, Australia and Argentina and Mexico.

Uber Wins Delay in UK Driver Language Test

A UK court has agreed to hear Uber’s appeal of a March 2017 ruling that its drivers in London would have to pass a written English test by September 30 to maintain their right to provide private hire ride services, according to the BBC. Uber’s appeal hearing is scheduled for February 20, 2018. In response, London taxi service regulator Transport for London has postponed the English testing deadline to early April 2018.

China’s Traditional Banks Face Online Rivals

China’s traditional banking sector has long been controlled by state-run entities, specifically the People’s Bank of China. But as Don Weinland of the Financial Times notes, that industry is being upended by online competitors such as Tencent and Alibaba. As a result, older state-run banks find themselves trailing the nimbler upstarts when it comes to bank branding.

RhythmOne Buys RadiumOne Assets

Digital ad tech firm RhythmOne has purchased certain assets and related liabilities of data-driven marketing platform RadiumOne. RhythmOne said the acquisition will help in its effort to build “a unified programmatic platform with unique audiences of uniform quality at scale.” The deal includes the addition of 200 RadiumOne employees to RhythmOne’s staff.

India’s Vodafone Bundles Netflix for Billing

India-based wireless carrier Vodafone started bundling a Netflix subscription with some of its monthly cellphone plans. Depending on which plan Vodafone users subscribe to, they may get two or three months of free access to Netflix. The subscription video-on-demand service is likely pairing with Vodafone to ease potential billing problems in India, where credit card and banking penetration rates remain comparatively low.

—eMarketer editors

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