Recommended Reading: June 23, 2017 - eMarketer
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Recommended Reading: June 23, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

June 23, 2017

McDonald’s Taps Uber for UK Deliveries

McDonald’s has signed UberEats to fulfill deliveries of the quick-serve restaurant chain’s fledgling “McDelivery” service in areas of London, Nottingham and Leeds, according to The Telegraph. To place orders, consumers will need to use UberEats’ app, with deliveries available to addresses within a 1.5-mile radius of a participating McDonald’s location.

Snapchat Buys Zenly

Snapchat has acquired Zenly, a social mapping startup. According to TechCrunch, the mobile messaging giant bought Zenly for between $250 million and $350 million in mostly cash and some stock.

Amazon Prime Reading Comes to Germany

Amazon has rolled out its Prime Reading program to Amazon Prime members in Germany and Austria. Members can start reading from the feature’s selection of “hundreds” of popular books and magazines via the Kindle app for iOS or Android devices, Amazon’s own Kindle ereader and its Fire tablets. Separately this week, the ecommerce giant said it has expanded its Dash button program in Germany and Austria to more than 50 buttons linked to more than 1,000 everyday products.

Bike-Sharing Service Mobike Launches in Japan

China’s bike-sharing behemoth Mobike has expanded its international endeavors to include Japan. The company unveiled a new subsidiary in Japan’s fifth largest city, Fukuoka, located on Japan’s third largest island. In addition to its Japan service, set to roll out later this year, Mobike also has operations in Singapore and is set to launch in the UK at the end of the month.

UK Self-Driving Car Test Heading to Public Roads

The UK’s largest collaborative trial of connected and autonomous vehicle technology has been given the green light to move onto city streets after successfully completing private track testing, according to the UK Autodrive consortium. Project partners Jaguar Land Rover, Ford and Tata Motors European Technical Centre (TMETC) this week demonstrated a series of connected car technologies that will next be tried on the roads of Milton Keynes and Coventry by year’s end.

India Payment Service Mswipe Lands $31 Million

Mswipe, which offers digital payments and point-of-sale (POS) terminals in India, has raised $31 million in a new funding round, giving the company an estimated valuation of about $200 million. The company said it will use the new funds to expand the network of vendors in India that accept digital payments.

eMarketer editors

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