Recommended Reading: June 21, 2017 - eMarketer

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Recommended Reading: June 21, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

June 21, 2017

Amazon Aims to Simplify Online Shopping

Amazon is introducing Prime Wardrobe, a new program that lets consumers try on clothes before they buy them. Consumers can pick three or more items—whether that’s shoes, clothing or accessories—and have them shipped to their home. They then have seven days to decide if they want to keep or return the items. If they do like any of the pieces sent, they can get 10% off for keeping three or four items, and 20% off if they keep five or more.

Uber Adds Tipping to App

After years of not offering a tipping option, Uber is finally adding the feature to its app. As of today, the option is available in Seattle, Minneapolis and Houston. The company plans to add more cities over the next few weeks, and by the end of July, tipping should be available to all US drivers.

Spotify Testing Sponsored Songs

Spotify is testing a “Sponsored Song” ad unit that allows record labels to promote individual songs to users of the streaming music service’s free tier, according to TechCrunch. It’s thought, but not confirmed, that paid users would be able to opt out of encountering Sponsored Songs in playlists they follow or elsewhere within Spotify.

China’s Starts Robot Deliveries

China-based ecommerce firm used a robot to deliver packages for the first time earlier this week. The robot can hold up to five packages and has an effective travel range of almost 12.5 miles when fully charged. Customers are notified of the robot’s presence via text, and confirm their identity via face recognition technology or through the use of a code, according to reports. eMarketer projects that retail ecommerce sales in China will reach $1.133 trillion this year.

Delivery Hero IPO Set

Online food-ordering and delivery marketplace operator Delivery Hero plans an initial public offering on June 30 via the Frankfurt Stock Exchange that values the company at close to $5 billion, according to Bloomberg. The Berlin-based company says its online and mobile platforms reach customers across 40 countries in Europe, Latin America, the Middle East and North Africa, and Asia-Pacific via its namesake brand as well as owned brands such as foodora and foodpanda.

Fintech Firm Targets Post-Brexit UK

B2B-focused international money transfer and ecommerce payments firm Payoneer is opening an office in London to jump on anticipated post-Brexit business opportunities, according to Business Insider. Scott Galit, CEO of the New York-based fintech company, told BI: “The UK is clearly one of the leading global trading hubs in the world. ... Out of whatever [Brexit] disruption may come, we also think there will be opportunity.”

MobiKwik Confirms $150 Million Funding Round

India-based digital payments company MobiKwik confirmed to website MediaNama that it was raising $150 million in a funding round that gave it a valuation of $1 billion. MobiKwik, which has its roots in mobile phone top-up services, has expanded its services to the realm of the mobile wallet to keep up with competitors like Paytm. The company has also started providing customers with loans.

—eMarketer editors

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