Recommended Reading: June 20, 2017 - eMarketer

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Recommended Reading: June 20, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

June 20, 2017

$450 Million Investment in Vice

Vice Media has won a $450 million investment from TPG, a private equity firm. The Wall Street Journal reports that Vice is looking to increase spending on scripted programming and that it’s planning a direct-to-consumer service.

New Content Deal for Snap

Time Warner and Snap Inc. unveiled a plan for Time Warner programming arms to create up to 10 original shows to appear on Snapchat. The deal was valued at $100 million, based on not only the cost of developing the programming but also advertising commitments from Time Warner’s HBO, Warner Bros. and Turner units.

Blue Apron Markets IPO in Shadow of Whole Foods Deal

Blue Apron Holdings began marketing its $510 million initial public offering on Monday with the potential of a new kind of competitor, an Amazon-owned Whole Foods. Reuters considers the implications that the grocery megadeal could have for Blue Apron.

China’s 5G Investments to Hit $411 Billion

China is moving aggressively toward a 5G future. According to the China Academy of Communications Technology, the country’s three domestic wireless service providers are set to spend $411 billion on 5G networks between 2020 and 2030. The research entity also predicts that by 2030, internet companies and app developers will generate RMB10.7 trillion ($1.611 trillion) in 5G-related revenue thanks to faster speeds provided by the network standard.

Switzerland’s Sunrise Ends 2G Service

Swiss mobile service provider Sunrise plans to end support of “outdated” 2G technology (GSM, GPRS and EDGE) on its network by the end of 2018 as part of a focus on accelerating the expansion of 4G and 4G+ to its customers. The company aims to have 4G coverage across 92% of Switzerland by the end of this year and will offer existing 2G customers “attractive upgrade offers” to get them to move to more advanced handsets.

—eMarketer editors

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