Recommended Reading: June 12, 2017 - eMarketer
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Recommended Reading: June 12, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

June 12, 2017

Target and Cartwheel App to Merge

Target is merging its Cartwheel savings app into its main shopping app, TechCrunch reports. Target is also adding support for mobile payments, as well as support for an indoor map that shows a consumer their location within the store.

China’s JD.com Sets Thailand Expansion

JD.com, China’s leading inventory mobile ecommerce site, has set its sights on Southeast Asia. The platform plans to expand into Thailand before the end of the year. The move will put JD.com into competition with Lazada Thailand, a marketplace platform owned by rival Alibaba.

UK’s YouView Plans Alexa Integration

Digital TV set-top box provider YouView is integrating Amazon Alexa voice control technology into its products. The move will give users of the UK’s 2.4 million connected YouView boxes the prospect of hands-free control of their televisions through Amazon’s Echo and Echo Dot devices or other Alexa-enabled hardware.

Japan Gives Home-Sharing the OK

Japan’s government approved a bill legalizing home-sharing services like Airbnb. Under the new law, homeowners can now rent their space to guests, but can only do so 180 nights per year at most. However, home-sharing services may still be subject to additional regulations imposed by local governments. A tourism boom in Japan has led to a storage of available hotel rooms, and increased demand for home-sharing services there.

European Broadcasters Team for Ad Exchange

European broadcast TV titans Mediaset Group (Italy and Spain), TF1 Group (France) and ProSiebenSat.1 (Germany) have joined forces to build an ad exchange. Provided the idea is approved by European competition authorities, the London-based European Broadcaster Exchange (EBX) will “address the demand for brand-safe environments and high-quality pan-European video campaigns at scale.” EBX’s initial focus will be programmatic video campaigns.

—Cliff Annicelli, Rahul Chadha, Rimma Kats

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