Recommended Reading: January 4, 2017 - eMarketer
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Recommended Reading: January 4, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

January 4, 2017 | Media

US iPhone Users, 2014-2016 (millions, % change and % of total smartphone users)

Apple Reportedly Cutting iPhone Production by 10%

Apple is cutting production of its iPhone by roughly 10% in the first quarter of 2017, according to a report by Nikkei Asian Review. This is likely because of “sluggish” iPhone 7 sales. Last year, eMarketer estimated that there were 90.1 million people in the US who owned an iPhone and used it at least monthly.

Ford Halts Plans to Build Plant in Mexico

Ford has canceled its plans to build a $1.6 billion plant in Mexico and will instead invest $700 million in a factory in Michigan and add 700 jobs, Bloomberg reports. President-elect Donald Trump recently criticized General Motors for producing its Chevrolet Cruze cars in Mexico and said he would impose a big border tax on the company, according to Reuters.

WeChat Mini-Apps Set to Launch

Last week Tencent, the parent company of messaging app WeChat, announced that it would release a new “mini-apps” feature on January 9. The new feature is designed to allow WeChat users to access the features of an app—like buying products and ordering services—without having to download one, all within the WeChat app itself. WeChat recently reported that it had 768 million daily logged-in users as of mid-September 2016.

Paytm Gets Permission to Launch Digital Bank

Paytm, India’s mobile payments company, got approval from the Reserve Bank of India to launch a digital bank. According to TechCrunch, the development is similar to Alibaba and Financial’s initiative in China where internet companies are dipping their toes into financial services.

Tweet Editing a Possibility

Jack Dorsey, Twitter CEO, queried in a tweet what users would like to see improved or created on the platform in 2017. The overwhelming response was the ability to edit tweets. In different follow up tweets, the CEO asked what timeframe users would be amenable to for editing and that such a feature is on the company’s mind. eMarketer estimates that there will be 255.3 million Twitter users worldwide in 2017.

Dish DVR Now Compatible with Amazon Alexa

Dish announced that it is the first pay TV provider to allow for compatibility with Amazon Alexa. Through all generations of Dish’s Hopper DVR player, customers will be able to give Alexa commands on what they would like to watch. eMarketer estimates that eight in 10 US households subscribe to pay TV services.

Google Assistant Now Integrated with Hyundai

Hyundai’s Blue Link Agent, its connected car system, will now be integrated with Google Assistant through Google Home. Drivers will be able to instruct Google, from inside their home, to give Blue Link directives such as starting and locking their Hyundai vehicles. Select features are also available on Android and Apple smartwatches. Data from found that around 70% of US internet users are open to using car shopping personalization tools such as asking questions with voice activation.

—Rimma Kats, Rebecca Chadwick, Rahul Chadha

New in eMarketer PRO This Week

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  • Statpack: Canada – Consumer Time and Advertiser Dollars
  • Report: UK Digital Trends for 2017

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