Recommended Reading: January 30, 2017 - eMarketer
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Recommended Reading: January 30, 2017

eMarketer's scan of the key developments of the day, plus data to make sense of it all

January 30, 2017

Amazon’s Alexa Is Ready for the Super Bowl

Amazon’s Alexa is gearing up to answer Super Bowl questions. Right now that means queries about game times and teams playing. (People, it’s this Sunday, Patriots vs. the Falcons.) According to TechCrunch, Alexa will also be offering team and player stats, as well as trivia.

South China Morning Post Details VPN Blocks

An article from the South China Morning Post detailed some of the nuts and bolts of the Chinese government’s recent move to block virtual private networks (VPNs) from operating in the mainland. VPNs have long been used to sidestep government internet controls to access censored websites and blocked services like Facebook.

Can China Solve the Viewablity Problem?

In a piece at AdExchanger, Alison Schiff spoke with Adbug CEO Martin Zhang about some of the ad fraud and viewability problems plaguing China’s digital advertising market. The situation in China is complicated by a model that relies on advertisers buying media on a cost-per-day basis, which doesn’t give publishers much incentive to connect with third-party verification services.

Ad Targeting Comes to UK’s Channel 5

Channel 5, the UK’s third-largest commercial TV channel, this week joined targeted TV ad platform Sky AdSmart, according to Mediatel. Sky AdSmart allows advertisers to target TV ads to individual Sky subscriber households based on characteristics such as location, age or lifestyle.

Tesco Rolls Out Mobile Payments Chainwide

Shoppers at every one of Tesco’s UK grocery stores can now pay for in-store purchases using its mobile payments app, PayQwiq, according to InternetRetailing. The app allows shoppers to scan products as they choose them, then pay for the total purchase by scanning the resulting QR code.

China’s Tencent a Growing Entertainment Behemoth

Writing for Backchannel, Jonathan Pan details how Tencent is using its highly popular messaging and social media platforms to build out its online games business. Pan makes the case that these games will serve as source material for entertainment content in a wealth of other media, including films, books and music.

Q3 2016 UK Ad Spending Persists Despite Brexit

Warc and the Advertising Association (AA) revealed that despite the implications of Brexit, ad spending increased by 4.2% in Q3 2016. To further understand how Brexit affected the UK ad industry, the AA cited a recent survey from Deloitte and Credos, an advertising think tank, that surveyed 200 advertising businesses and found that almost a quarter view Brexit as an occasion for development.

Russia Blocks DailyMotion

TorrentFreak reports that DailyMotion, a French video-sharing site, will soon no longer be available in Russia due to accusations that it offered unauthorized streams of Russian TV shows.

—Rahul Chadha, Cliff Annicelli, Rebecca Chadwick, Rimma Kats

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