Recommended Reading: January 3, 2017 - eMarketer
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Recommended Reading: January 3, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all.

January 3, 2017 | Advertising & Marketing

Gearing Up for CES

It's time for the annual gadget Valhalla known as CES, which officially kicks off on Thursday. The Verge previews the massive show, which will feature walls of dazzling new TVs, lots of self-driving cars, zippy drones, weird VR, wireless audio and much more.

Bitcoin Value Tops $1,000

Bitcoin's value exceeded $1,000 for the first time since 2013. A report on CNBC said the cryptocurrency has been buoyed in recent months by a variety of factors, including the devaluation of the yuan and geopolitical uncertainty. Bitcoin prices have more than doubled in the past year, with the majority of trading originating in China.

Unease About AMP

Google's AMP standard, designed to improve mobile browsing, is causing unease among some publishers, the New York Times reports. Some publishers, particularly smaller ones, worry that the standard, while improving mobile performance, gives too much control to Google.

Apple Close to Manufacturing iPhones in India

Apple is moving to begin manufacturing in India, according to a number of reports. Bloomberg says Apple is seeking a tax break on the phones it plans to manufacture in India, where it trails rivals selling cheaper handsets. The Times of India details Apple's manufacturing plans.

VW Buys PayByPhone

Volkswagen has acquired PayByPhone, an app that lets consumers pay for parking, as well as parking tickets, via their smartphone, TechCrunch reports. The automaker has been looking at different mobility services. Last month, Volkswagen launched Moia, a standalone mobility company that focuses on fleet-based commuter shuttles and self-driving cars.

New in eMarketer PRO This Week



  • Forecast: US Wearables Users, 2016-2020, with Breakouts by Age, Gender and Generation
  • Report: US Digital Ad Spending Benchmarks by Industry, H2 Update
  • Statpack: Canada – Consumer Time and Advertiser Dollars
  • Report: UK Digital Trends for 2017


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