Recommended Reading: January 23, 2017 - eMarketer

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Recommended Reading: January 23, 2017

eMarketer's scan of the key developments of the day, plus data to make sense of it all

January 23, 2017

YouTube Gets Google Data Access

Google is giving advertisers access to Google data when buying ads on YouTube—making it easier, it said, for advertisers to deliver more relevant ads across screens. And, as the company looks to maintain a good user experience on mobile devices, it said it will limit advertisers' use of cookies and pixels on YouTube.

Snapchat Ventures into Ad Targeting

TechCrunch's Josh Constine reports that Snap Inc. has finally embraced ad targeting after saying it was "creepy" just a year ago. The company partnered with Oracle's Data Cloud to let its advertisers use Oracle's third-party data to better understand what consumers buy offline and then target accordingly.

Alibaba Inks Deal as Major Olympics Sponsor

Chinese ecommerce and internet services firm Alibaba signed a deal last week that makes it the official ecommerce platform of the Olympic Games until 2028.

BBC iPlayer Dropped from Nintendo Console

Nintendo dropped BBC's flagship video app, the iPlayer, from its console. The company reportedly declined to renew rights to the app last summer. Nintendo's newest console, Switch, is scheduled to launch worldwide on March 3.

Facebook Live Disrupts Thailand TV

The Bangkok Post notes how quickly Facebook Live has established itself as a competitor to the digital operations of legacy TV broadcasters in Thailand. Live streaming channels don't face the same regulatory scrutiny that traditional TV is subject to, although that could change, and soon. eMarketer estimates that there will be 3.1 million Facebook users in Thailand this year, meaning the social media platform will be used by more than half of the country's population.

Moneysupermarket Ads 'Most Annoying' of 2016

Moneysupermarket led all comers when it came to riling UK consumers in 2016, grabbing three of the top five spots—including the top two—in the Advertiser Standards Authority's ranking of the year's 10 most complained-about ads. The price-comparison website, which also topped the 2015 list, was joined by the likes of, betting shop operator Paddy Power and even the Home Office, among others. Ultimately, the ASA declined to take action against any of the ads.

Food Shoppers in Ireland Say: Let's Make a Deal

Brands looking to boost business at supermarkets in Ireland take note: A study of the country's consumers conducted by dunnhumby in advance of next week's 2017 Checkout Conference 2017 in Dublin found 51% buy "whatever brand is on promotion" when grocery shopping. Respondents also said they would prefer year-round value over short-term promotions, according to the Irish Times.

—Rahul Chadha, Cliff Annicelli, Rebecca Chadwick, Rimma Kats


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