Recommended Reading: January 20, 2017 - eMarketer
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Recommended Reading: January 20, 2017

eMarketer's scan of the key developments of the day, plus data to make sense of it all

January 20, 2017

Google Taps Google to Sell Its Products

An analysis by The Wall Street Journal found that Google has been buying millions of its own search ads to promote its own various products. Jack Nicas writes that "ads for products sold by Google and its sister companies appeared in the most prominent spot in 91% of 25,000 recent searches related to such items."

Amazon and Flipkart Drop Bid for Middle East's Souq

The Economic Times of India, citing unnamed sources, reported that both Amazon and Indian ecommerce platform Flipkart had dropped separate efforts to acquire Dubai-based ecommerce platform Souq. Price reportedly was the sticking point. Souq has emerged as one of the leading ecommerce platforms in the Middle East.

Spat Could See More UK ATMs Charge Fees

A disagreement between banks and the operator of the UK's largest ATM network, Link, could cut the number of free-to-use cash machines in the UK, according to The Guardian. Currently, 75% of the 70,000 ATMs in the UK are fee-free for UK consumers, but if talks scheduled to begin next week break down over the interchange fees banks pay when their account holders use other companies' ATMs, that could change.

UK Advertisers Lost £600 Million in 2016 on Non-Viewable Digital Ads

A new report from Meetrics, an ad verification company, found that UK advertisers lost around £600 million in 2016 on non-viewable digital ads. In Q4 2016, slightly over half of ads failed to meet the IAB and Media Ratings Council's standards for viewable ads. eMarketer predicts that UK digital ad spending will amount to £10.6 billion in 2017.

China's Innotech Makes Ad Tech Acquisition with Ad-Juster

Chinese private equity group Innotech announced on Wednesday that it had purchased US-based digital advertising automation company Ad-Juster for an undisclosed sum. The move was the latest in an emerging trend of China-based companies acquiring ad tech firms located in the West, and reflects the maturation of the programmatic market in China.

US Gamers Spent $30.4 Billion in 2016

The US computer and video game market—including hardware, software, peripherals and in-game purchases, totaled $30.4 billion in 2016, according to The Entertainment Software Association (ESA) and the NPD Group. The market expanded by a scant $200 million over 2015.

—Rahul Chadha, Cliff Annicelli, Rebecca Chadwick, Rimma Kats

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