Recommended Reading: February 8, 2017 - eMarketer
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Recommended Reading: February 8, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

February 8, 2017

Amazon Payments Racks Up Transactions

Amazon said that more than 33 million consumers worldwide have used its payment system, Amazon Payments. The system allows users to pay for purchases at non-Amazon retailers. About one-third of transactions in 2016 were completed on a mobile device and the average purchase was $80, Amazon said.

Southeast Asian Ride-Hailing App Grab Unveils Coach-Chartering Service

Grab, the ride-hailing service headquartered in Singapore that serves six countries in Southeast Asia, announced the launch of a new coach-chartering service dubbed—hold on to your hats—GrabCoach. The service lets groups of people hire vehicles that seat between 13 and 40 people for one-way trips at a fixed price, and is geared towards corporate customers and groups of travelers. Grab likely hopes to get a leg up in the increasingly competitive ride-hailing sector in Southeast Asia, where it competes with Uber and Go-Jek.

Twitter Looks to Curb Trolls

Twitter said it taking steps to curb harassment on the platform. The company is looking to stop the creation of new abusive accounts, bring forward safer search results and identify, as well as collapse, abusive or low-quality replies.

Online Travel Booking Site TravelTriangle Raises $10 Million

Indian travel marketplace TravelTriangle closed a series B round of funding, having raised $10 million. TechCrunch reports that TravelTriangle is aimed at building up the online travel agency sector in India. A source cited in the article estimated the outbound leisure travel market in India at roughly $10 billion, adding that the figure was set to double by 2020.

That’s a lot of Things

Gartner predicts that the number of connected “things” worldwide will grow 31% this year to more than 8 billion items.

—Rahul Chadha, Rebecca Chadwick, Rimma Kats

Test Your Customer Acquisition and Data-Driven Marketing Know-How

A large-scale priority for most marketers is acquiring new customers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place a weighty emphasis on data.

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