Recommended Reading: February 2, 2017 - eMarketer
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Recommended Reading: February 2, 2017

eMarketer's scan of the key developments of the day, plus data to make sense of it all

February 2, 2017

Apple’s Revenue in China Drops for Fourth Straight Quarter

The South China Morning Post noted that Apple’s revenue declined for the fourth straight quarter in Q4 2016, despite the fact that global revenue grew during the same period. Revenue for “Greater China,” which includes mainland China, Hong Kong and Taiwan, fell 12% during the last three months of 2016 to $16.23 billion. In a related article, The Wall Street Journal reported on the rise of domestic smartphone manufacturers in China that are stealing share away from Apple’s iPhone with cheaper prices and a similar set of features.

India’s Demonetization Doesn’t Hinder Digital Ad Spending

The website exchange4media surveyed some players in India’s digital advertising ecosystem to tally the impact of the government’s demonetization effort last fall, and found that most reported digital ad spending largely unaffected. Some of those interviewed said several brands initially moved ad spending away from more expensive traditional media outlets like television.

Asia-Pacific Accounts for Almost All Mobile Ad Blocking

A new report from ad blocker solutions provider PageFair found that 94% of mobile ad blockers reside in the Asia-Pacific region. The company also reported that mobile ad blocking in Asia-Pacific countries increased 40% in 2016 over the previous year. PageFair attributed a global increase in mobile ad blocking to a rise partnerships forged between device manufacturers and ad blocking web browsers.

Want a SIM in Thailand? Fingerprints, Please

Thailand’s regulatory National Broadcasting and Telecommunications Commission (NBTC) issued a rule requiring that all mobile virtual network operators start verifying customer identities using an online fingerprint system when registering a mobile phone SIM card, starting in March. The new rule is aimed at reducing fraud related to mobile banking and other digital financial transactions.

2016 Tech IPOs Suffered the Most in 10 Years

PricewaterhouseCooper’s latest “Global Technology IPO Review” details the slide in tech IPOs in 2016. Activity in the sector declined sharply, with 53 companies going public for a total $8.7 billion, compared with 92 companies and $27.1 billion in 2015. However, PwC predicts an upturn for 2017.

Google’s Memory is Elephantine, At Least in Japan

Japan’s Supreme Court this week dismissed several cases against Google that had argued for the right for businesses and individuals to have the search giant remove allegedly defamatory comments from its results. In a statement given to TechCrunch, a Google representative said, “Any decision to delete information from search results should prioritize the public’s right to information.”

CAP Updates UK E-Cigarette Ad Regulations

UK advertising watchdog the Committee of Advertising Practice (CAP) added a rule to its advertising code that prohibits ads for unlicensed, nicotine-containing electronic cigarettes in nonbroadcast media. The move brings CAP’s code closer into alignment with laws passed in April 2016 regulating e-cigarette advertising. Due to the complexities of the regulation, which only apply to certain types of products in certain types of media, CAP has issued a guidance document for marketers.

But wait, there’s more!

  • Pinterest Rolls Out Search Advertising (TechCrunch)
  • Amazon Plans to Build Air Cargo Hub (Forbes)
  • Football Fans Want to Stream the Super Bowl (Burson-Marsteller)
  • Gillette Signs on for Esports Efforts (The Drum)
  • Immigration Builds Tech Dominance in the US (Re/code)

Cliff Annicelli, Rahul Chadha, Rebecca Chadwick

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A large-scale priority for most marketers is acquiring new customers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place a weighty emphasis on data.

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