Recommended Reading: February 17, 2017 - eMarketer
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Recommended Reading: February 17, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

February 17, 2017

How Snapchat Compares with Facebook and Twitter

Snapchat parent company Snap Inc. set a preliminary share price for its initial public offering of $14 to $16 a share, which would value the company at up to $22.2 billion, per calculations from The Wall Street Journal. By comparison, Facebook’s pre-IPO valuation was about $104 billion in 2012, while Twitter’s was $14.4 billion in 2013. Facebook’s user base at the time of its IPO was more than 144 million monthly active users, eMarketer estimates, whereas Twitter’s was about 43 million. Snapchat’s user base for 2017 is expected to reach 66.6 million.

Facebook’s New Feature Mirrors LinkedIn’s

Facebook is letting US businesses post job listings natively to their pages and within its News Feed, Business Insider reports. Sound familiar? LinkedIn and Glassdoor both specialize in this area.

Tencent to Test Paid Content on WeChat

WeChat parent company Tencent said it would roll out a feature allowing content creators to charge users for their work. Tencent acknowledged that some of its users had already been granted permission to charge for subscriptions. The move opens the door for a potentially massive new revenue stream for WeChat, which claimed 846 million monthly active users in Q3 2016.

Indian Wireless Disrupter Reliance Jio Hits 100 Million Subscribers

Reliance Industries Chairman Mukesh Ambani said on Thursday that its Indian wireless carrier subsidiary, Reliance Jio, had passed the 100 million subscribers mark. Reliance Jio was launched in September 2016, has massively disrupted the mobile service provider sector by offering customers access to 4G at much cheaper prices than its competitors.

India’s Snapdeal Expects to Raise Prices, Commissions

Indian ecommerce platform Snapdeal will increase prices in several product categories, while also charging third-party merchants higher fees to list goods on its website, according to a report from The Economic Times. Snapdeal, which was once regarded as a success story among India’s homegrown startups, has faced problems generating new capital to fund its operations. It also now faces serious competition from Amazon’s India operation, and potentially from Alibaba.

Twitter Streaming Six Nations Rugby

Six Nations rugby tournament fans in France were treated recently to a first for the country: the ability to stream a live French TV broadcast of a major sporting event via Twitter. France Télévisions, the country’s exclusive broadcaster of the Royal Bank of Scotland (RBS) Six Nations Championship, on February 12 aired the first of four matches to be played by the country’s national team via the US social network’s Live platform, according to Offremedia. BMW, an official partner of the French Rugby Federation, is said to be running pre-roll ads in the Twitter Live broadcasts.

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

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