Recommended Reading: February 16, 2017 - eMarketer
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Recommended Reading: February 16, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

February 16, 2017

Verizon May Get Discount for Yahoo

Verizon is nearing its acquisition of Yahoo, and may be paying $250 million less than the $4.8 billion agreed upon last year, Bloomberg reports. This is likely because of Yahoo’s security breaches. Indeed, the company issued a warning to users yesterday about malicious hacks related to a third data breach that the company disclosed late last year, CNBC reports.

Tencent Looks to AI for Teen Fashion Advice

Tech in Asia reported that Tencent, WeChat’s parent company, has used its artificial intelligence (AI) technology to process billions of photos to analyze the fashion sense of teens. It’s conclusion? Teens like patterned fabrics. Tencent is now battling Baidu and Alibaba in the AI technology race.

Pokémon Go Gets Update

Users of Pokémon Go will be happy to know that the app is getting a big update sometime later this week. The update will include 80 new Gen 2 Pokémon, as well as new avatar items. Forbes reports that the update “should result in a huge resurgence in interest” for the game.

France’s BFM to Test Targeted TV Ads

French local TV channel BFM Paris plans to test targeted TV advertising this summer, according to Les Numeriques (article in French). The effort will attempt to target ads for individual products to individual households, based on “available data” about those households.

Pitch Madison Sets India Ad Spending Growth in 2017 at 13.5%

According to the “Pitch Madison Advertising Report 2017,” digital advertising accounted for 14.8% of total ad expenditures in India last year. The fast moving consumer goods (FMCG) vertical accounted for the largest chunk of spending among all categories, at 32%. Pitch Madison projects total ad spending in the country will grow 13.5% in 2017. eMarketer estimates total media ad spending in India will reach $8.37 billion this year.

Consumers Are Not Prepared for Mobile Threats

A new survey from Allot Communications, a provider of security and monetization services, reveals that nearly nine in 10 mobile device users worldwide don’t pay for mobile security protection. Almost 70% of the 2,150 mobile users surveyed were aware of mobile malware, and over 60% would like to purchase mobile security services from their mobile provider.

IDC: Smartphone Shipments in India Climbed in 2016, but Trailed Feature Phones

According to new research from the International Data Corporation (IDC), 109.1 million smartphones shipped in India last year—an increase of 6.4 million units over 2015’s figure. IDC also reported that shipments of feature phones still outpaced smartphones, with 136.1 million basic handsets shipped in 2016. Samsung accounted for the largest share of smartphones shipped, while China’s Xiaomi placed fifth among manufacturers for smartphone shipment share.

Search Engine Cliqz Buys Ghostery

Privacy-focused German search engine company Cliqz has purchased US anti-tracking extension provider Ghostery for an undisclosed sum. Ghostery’s B2B-related business, to be rebranded as Evidon, was not included in the sale, according to Ad Age.

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick, Rimma Kats

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