Recommended Reading: February 13, 2017 - eMarketer
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Recommended Reading: February 13, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

February 13, 2017

Facebook Agrees to Audit

Facebook has agreed to allow outside auditors to vet its ad-serve data, The Wall Street Journal reports. The shift comes after a wave of embarrassing restatements of ad data by Facebook.

Tencent, Starbucks Pair for Coffee Gifting on WeChat

Tencent—the parent company of WeChat—is collaborating with Starbucks on a gift feature. WeChat users can buy their friends virtual gift cards for Starbucks products and share them within WeChat Wallet, the app’s payment service. WeChat has emerged as a popular way for people to give each other cash gifts, especially around the Lunar New Year.

More TV Coming to Snapchat Thanks to A+E Networks

Snapchat and A+E Networks have struck a deal to bring a short-form show to Snapchat’s Discover platform, reports Variety. “Second Chance” will launch in April, and will be available to Snapchat users is Australia, Canada, the UK and the US.

Amazon’s ‘Grand Tour’ Sets Viewership Records

“The Grand Tour,” Amazon’s series starring ousted “Top Gear” host Jeremy Clarkson, was the most-viewed title among UK viewers on Amazon’s subscription video-on-demand (SVOD) platform in both November and December 2016, according to GfK. It drew the largest audience for an Amazon show in the UK since GfK’s tracking service began in 2015.

Renault Car-Sharing Service Expands Out of Paris

French automaker Renault has expanded its car-sharing service, Renault Mobility, to Châteauroux—its first city outside of Paris. Located in central France, Châteauroux has a reputation as a green city. You can read more at L’Usine Digitale (article in French).

Xiaomi Starts Manufacturing in Indonesia

China-based smartphone company Xiaomi this year began manufacturing devices at a new plant in Indonesia, according to a report in ZDNet. The new plant has the capability to make up to 1 million smartphones per month. Xiaomi’s production efforts meet Indonesian government regulations, which require that a certain percentage of hardware and software elements be obtained from domestic sources.

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick

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