Recommended Reading: February 1, 2017 - eMarketer

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Recommended Reading: February 1, 2017

eMarketer's scan of the key developments of the day, plus data to make sense of it all

February 1, 2017

Top Tech Firms Strategize on Immigration

The country's top tech companies, including Google, Airbnb and Netflix, which have come out strongly against President Trump's executive order on immigration, scheduled a meeting in San Francisco last night to figure out a coordinated strategy to oppose the order, USA Today reported. The order affects tech more than some other industries because of its preponderance of employees who are immigrants and have H-1B visas. The meeting follows on the heels of a lawsuit filed in federal court by the Washington state attorney general, which included data provided by Amazon, Microsoft and Expedia.

Facebook Keeps Hitting the Wall in China

The Wall Street Journal released an in-depth piece reporting on some of the reasons that Facebook has never made it in China, despite CEO Mark Zuckerberg’s best efforts. The Journal reports that Facebook now trails much better established rivals like WeChat in the nebulous social media and messaging app space, and that it may never be able to catch up.

First UK Firms Certified Under Anti-Fraud Seal

JICwebs, the independent body that defines best practices and standards for online ad trading in the UK, awarded Affectv and RadiumOne the first certifications under a new seal designed to highlight companies whose processes reduce the risk of ad fraud by applying JICwebs’ Good Practice Principles. The seals were awarded following an independent audit by ABC (Audit Bureau of Circulations) – UK.

India Digital Ad Spending Forecast to Hit INR255 Billion by 2020

The Confederation of Indian Industry (CII) and KPMG released a report this week estimating that digital advertising expenditures will hit INR255 billion ($3.8 billion) by 2020. The report also estimated that India’s ad market grew 15.5% in 2016, making it one of the fastest growing in the world. CII and KPMG credited such strong growth, in part, to the market’s predisposition to quickly adopt mobile devices. eMarketer’s estimate for digital ad spending in India by 2020 is significantly more conservative, at $2.6 billion.

Charity Street Teams Go Contactless

“Sorry, no cash” will soon be no excuse for avoiding on-street charity donations in the UK, according to The Telegraph. Organizations such as Oxfam and the Royal British Legion are testing wireless digital donation boxes developed by Barclaycard that allow people to make on-the-spot donations using bank cards. The boxes are set to accept £2 ($2.70) contactless payments by default, but also feature chip-and-PIN readers for donations above the £30 ($40.49) contactless limit.

Over 8 Million Passwords Pilfered Every Day in 2016

Passwords everywhere are at risk, according to a new report from Thycotic and Cybersecurity Ventures. In four years, there will be an estimated 300 billion passwords worldwide, and by 2021 cybercrime damages could amount to $6 trillion. In 2016, 8.2 million passwords were pilfered per day and almost 100 were taken per second.

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick

New in eMarketer PRO This Week

  • Report: Time Spent with Mobile: A Deep Dive into Mobile App and Web Time
  • Report: US Digital Display Advertising Trends 2017
  • Report: UK Mobile Payments

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