Recommended Reading: December 30, 2016 - eMarketer

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Recommended Reading: December 30, 2016

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

December 30, 2016 | Media

Squint and He Looks Like Zuckerberg

As Snap Inc. gears up for an IPO, the Wall Street Journal reports that the company's IPO bankers and executives are looking to portray the company as much more than a messaging app. They want investors to see Snapchat founder Evan Spiegel as a visionary who knows how to create products for his coveted millennial peer group.

Why Fake News Hasn't Littered LinkedIn

In an interview with Recode, LinkedIn's executive editor, Daniel Roth, credits a team of "human editors" for the fact that fake news hasn't spread widely on LinkedIn. He acknowledged, too, that politics is less of a focus of discussion on LinkedIn than on Facebook and Twitter. Helpful, too, he noted, is that LinkedIn is a workplace environment, where your boss or employees may see your posts.

Keeping Drones Safe from Hackers

Amazon has a plan in place to keep its delivery drones from being hacked, hijacked or attacked, Quartz reports. It even has a patented plan for keeping the drones safe from a bow-and-arrow attack.

Q3 2016 US Digital Ad Spending

The IAB reported US Q3 digital ad spending at $17.6 billion, up 20% from the same time the previous year. Q3 ad spending was at a new quarterly high. eMarketer estimates that full year 2016 digital ad spending will reach $72.1 billion.

Twitter Introduces 360-Degree Live Streaming

Users on Twitter and Periscope can watch interactive 360 videos from broadcasters and explore what's happening with them, the social media giant said in a blog post. Currently, only select partners can go live in 360 via Periscope.

Oculus Acquires Eye Tracking Company

Facebook's Oculus has acquired The Eye Tribe, a startup that develops eye-tracking software. According to TechCrunch, the software "can bring gaze-based interfaces to smartphones and potentially virtual reality headsets."

YouTuber Is Now a Word

The Oxford English Dictionary (OED) listed "YouTuber" on its December 2016 new words list. According to the OED, the word is defined as "A frequent user of the video-sharing website YouTube, especially someone who produces and appears in videos on the site." Other new word entries include "browsability," "findability" and "hackable."

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