Recommended Reading: December 22, 2016 - eMarketer
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Recommended Reading: December 22, 2016

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

December 22, 2016 | Advertising & Marketing

US Internet Users' Primary Attitude Toward Drone Delivery Services, by Generation, June 2016 (% of respondents)

7-Eleven Delivers 77 Packages via Drones

Amazon isn’t the only one experimenting with drones. 7-Eleven has completed 77 deliveries using the aerial devices in Reno, NV, and it’s the first “regular commercial drone delivery service to operate in the US,” Recode reports. Millennials are most receptive to the idea of drone deliveries, a study from the United States Postal Service found. Baby boomers on the other hand were the least receptive.

Snapchat Spies a China Entry Through Hires

Close watchers of job postings on WeChat noticed that Snap, the parent company of Snapchat, had posted job openings in China for mobile software engineers working out of Shenzhen, a city that’s home to other internet service giants like Tencent and Baidu. The company doesn’t appear to be discouraged by the fact that Snapchat is officially banned in China, although some users can access the service through virtual private networks. eMarketer estimates there will be 550.2 million social network users in China this year.

EU Court Rejects UK’s Data Retention Laws

The European Court of Justice ruled that it is illegal for the UK to “collect and retain emails and electronic communications,” according to a Guardian report. This largely affects the UK’s new Investigatory Powers Act (also known as the snooper’s charter), which essentially legalizes state-sponsored hacking and can force ISPs and others to store users’ activity records.

Mario Run Downloaded More than 40 Million Times

Although Nintendo’s shares slipped after the launch of the Mario Run game, it has been downloaded by more than 40 million people in just four days, according to The Verge.

Uber Announces Partnership with Indian Phone-Maker Micromax

Ride-hailing service Uber announced on Monday that it partnered with Indian smartphone manufacturer Micromax in a deal that would put the Uber app on some 100 million Micromax devices over the next three years. Uber faces some headwinds in the form of domestic competitor Ola, which has more vehicles on the ground in India. Uber’s move may also be an effort to head off the possibility of new protectionist policies that could hamper foreign companies from operating in India.

Maker Studios Merges into Disney

Maker Studios, the multi-channel network owned by Disney, will merge into Disney’s Content & Media department, reports Variety. Disney acquired the studio in 2014 for $500 million plus $450 million for making particular goals.

Instagram Unveils Stickers

In an attempt to compete with Snapchat, Instagram has introduced stickers to Stories, mirroring a longtime feature available on its competitor’s platform. Stickers include emojis and a comparatively small amount of holiday, seasonal and location varieties, all of which are similar to those available in Snapchat. eMarketer estimates that there will be 67.2 million US Instagram users in 2016 vs. the 58.6 million using Snapchat.

Amazon India Gets Another Shot of Cash

The Economic Times, citing regulatory filings, reported that Amazon’s Indian operation had received an additional INR 20.1 billion ($313.5 million) in capital from its parent company in November. That brought the amount of money funneled to Amazon India to more than INR 70 billion ($1.1 billion) over a 12-month period ending this November, according to the Times.

—Rimma Kats, Rahul Chadha and Rebecca Chadwick

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