Recommended Reading: December 13, 2016 - eMarketer
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Recommended Reading: December 13, 2016

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

December 13, 2016 | Advertising & Marketing

Facebook Post Reaction Share Worldwide, by Type, April 10-25, 2016 (% of total)

Facebook Reveals Additional Metrics Issues

Facebook is correcting more metrics issues for its ads and other features such as “Like” buttons. In a post on its corporate blog, the social media giant said it will roll out updates to improve its metrics, including the introduction of streaming reactions, which is meant to make the estimated daily reach numbers more accurate. This isn’t the first time Facebook has had to restate usage figures. In September, the social media network acknowledged that it had overstated video viewership.

Supreme Court Spurns Challenge to Colorado Law on Internet Sales Tax

The US Supreme Court let stand a Colorado law that makes it easier to collect sales taxes on internet transactions. The ruling is important because it upholds the right for individual states to make their own decisions regarding internet sales tax. More could follow Colorado's example. Colorado, in court documents, estimated that it lost more than $170 million of tax revenue in 2012.

Chinese Ecommerce Company JD.com Apologies for User Data Leak

Chinese ecommerce company Jiangdong Mall, also commonly called JD.com, apologized on Sunday for leaking the personal data of millions of its users, according to a report from TechCrunch’s technode outlet. Among the information lost in the leak, which JD.com said took place back in 2013, were its customers’ user names, passwords, email addresses, phone numbers and government-issued ID numbers. It’s unclear what, if any, effect the leak will have on JD.com’s prospects. According to China e-Business Research Center, JD.com accounted for nearly a quarter of total retail ecommerce sales in China in 2015.

Singapore Bans Sale of 2G-Only Mobile Phones

Singapore’s information communications regulator the Infocomm Media Development Authority (IMDA) last week announced that it would effectively ban the sale of 2G-only mobile devices in the city-state starting on January 1 of next year. The move is aimed at pushing Singapore’s 2G users completely off the slower network so its spectrum can be reallocated for higher-speed mobile data networks. Singapore already has blazing fast internet; recent data from Akamai found that Singapore trailed only South Korea and Hong Kong in average download speeds in the Asia-Pacific region.

UK Junk Food Ad Ban to Encompass Internet and Social Media

The UK will ban internet ads for junk food aimed at children. TV ads aimed at children for food and drink products high in fat, salt or sugar are already banned, and in July 2017 the restriction will extend into the digital realm, including social media. The regulations will also cover media intended for adults and families where children are present. The Office of Communications (Ofcom) - UK estimates that children ages 5 to 7 spend 12 hours 24 minutes per week on TV and 8 hours 42 minutes on the internet. For children ages 8 to 11, time spent on the same media per week is 13 hours 30 minutes, and 12 hours 54 minutes, respectively.

Apple’s AirPods Still Not Available

Although Apple started promoting AirPods, wireless earbuds to iPhones, in September, they will not be ready for the holidays, the Wall Street Journal reported. Apple has delayed shipments due to issues with only one earbud receiving signals from the connected device, but both need to receive signals for the technology to work properly. Data from Bank of America Merrill Lynch found that only 12% of US consumers intend to purchase AirPods when they become available. [Editors Note: AirPods are now available online and will be available in-store next week.]

Tech CEOs Launch Energy Fund

Bill Gates is spearheading a $1 billion fund to help fight climate change. Other investors backing the fund include Amazon’s Jeff Bezos, Virgin Group’s Richard Branson and Alibaba’s Jack Ma. According to Quartz, the fund “aims to invest in the commercialization of new technologies that reduce greenhouse gas emissions in areas including electricity generation and storage, transportation, industrial processes, agriculture and energy-system efficiency.”

—Rimma Kats, Krista Garcia, Rebecca Chadwick and Rahul Chadha

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