Recommended Reading: April 4, 2017 - eMarketer

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Recommended Reading: April 4, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

April 4, 2017

Netflix Expands Offline Streaming to PCs

Netflix already allows its members to stream content offline via their mobile device, but now they can download content to their PCs, according to The Next Web. Users will need to download the Netflix app from the Windows store, however, to use this feature.

Feature Phones Still a Thing in Vietnam

Feature phones are still hanging on to a significant user base in Vietnam, thanks to their low prices and ability to satisfy basic functions of calls and texts. Despite analysts’ predictions that the market for feature phones would be subsumed by low-cost smartphones, that just hasn’t been the case yet, with Nokia one of the companies finding demand for feature phones in Vietnam. eMarketer estimates there will be 61.0 million mobile phone users in Vietnam this year.

Apple Launches App Accelerator in India

Last week Apple formally opened its App Accelerator facility in Bengaluru, India’s tech hub. The program allows Apple experts to provide training and guidance to app developers in India. The opening came months after widespread reports that Apple would begin assembling iPhones in India. Apple faces a tough road ahead in the country, where mobile ad service Vpon estimated that 93% of smartphones on its network ran Google’s Android mobile operating system as of H2 2016.

Now Amazon Customers Can Add Cash to Their Accounts

Amazon is now allowing its customers to add cash to their Amazon accounts through participating retailers such as CVS and Speedway, TechCrunch reports. The new service, called Amazon Cash, works for any amount between $15 and $500. The service is meant to appeal to consumers who aren’t big online shoppers and those who lack a bank account, debit or credit card.

40% of UK Game Companies Mulling Move Out of UK

Concerned with the prospect of a post-Brexit skills shortage, 40% of UK-based game developers polled between September 2016 and February 2017 by trade group The Association for UK Interactive Entertainment (Ukie) said they were contemplating relocating out of the UK, according to The Guardian. The study found that non-UK EU nationals represented an average of one-third of the workforces of the companies that participated in the study.

Free Wi-Fi for More Railway Stations in India

India’s minister of state for railways said it plans to provide free Wi-Fi in 709 railways stations in India by March 2020. The government said it would not invest any capital in the Wi-Fi services. So who’s footing the bill? It’s likely to be Google, which announced a project to bring free Wi-Fi to 200 railways stations in India in September 2015.

—Cliff Annicelli, Rahul Chadha, Rebecca Chadwick

New Report in eMarketer PRO This Week

Television Update Spring 2017: How TV Audience Measurement Must Change

US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%. Preview Report

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