Recommended Reading: April 17, 2017 - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Recommended Reading: April 17, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all

April 17, 2017

Apple Gets Approval to Test Self-Driving Cars in California

The California Department of Motor Vehicles has given Apple the OK to test self-driving cars in California. Tesla and Google were among the other companies approved by the DMV, Business Insider reports.

Uber Restarts Service in Taiwan

Ride-hailing platform Uber resumed operations in Taiwan this week, two months after it was forced to halt service after regulators began levying stiff fines on drivers. At question was whether Uber was subject to rules governing transportation companies or internet service firms. Uber addressed the issue by partnering with licensed car rental companies to satisfy the Ministry of Transportation and Communications.

Facebook Fights Fake News in France

Facebook is fighting fake news with print ads in major newspapers, including Les Échos and Libération, according to TechCrunch. Tips from Facebook to detect fake news include checking the date, facts and URL—no-brainer requirements for the average news reader. A January 2017 survey from Kantar Sofres found that over 35% of social network users in France had spotted fake news or rumors on social networks numerous times.

Taxes Hit China’s Cross-Border Ecommerce

TechNode’s Sheila Yu provides an illuminating analysis on the effect that a new tax regime instituted by China’s government in March 2016 has had on cross-border ecommerce in the country. Yu found that larger players were able to respond to the changes, but smaller players were hit hard by new supply chain complications. As a result, 70% of cross-border ecommerce firms shut down in 2016. eMarketer estimates that cross-border retail ecommerce sales in China will total $110.68 billion this year.

Prada to Focus More on Digital

Luxury brand Prada intends to focus more on digital this year, according to Chain Store Age. Prada CEO Patrizio Bertelli said his company will “dedicate significant resources to developing an omnichannel offering.” In the December 2016 “Affluents & Luxury” report from Ipsos, roughly 45% of US affluent internet users said they research fashion products online before going to a store for final evaluation and purchase.

Western YouTube Stars Look to China

Digiday reports on the trend of YouTube stars in Western countries who are looking to China to find new audiences on social media platforms (YouTube is blocked in China). One network that specializes in the practice, Yoola, has packaged YouTube content from Western-based personalities for publication on services like VOD platform Youku Tudou, microblogging service Weibo and video messaging mobile app Meipai.

—Rahul Chadha, Rebecca Chadwick, Rimma Kats

New Report in eMarketer PRO This Week

Worldwide Ad Spending: The eMarketer Forecast for 2017

Paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise at a steady pace throughout the forecast period, driven by increased investments in digital and mobile ads. Preview Report

Not a PRO subscriber? Find out how to become one.


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.