Schedule a Demo
Does My Company Subscribe?
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on virtual and augmented reality.
Question 1: Which of the following VR headsets is NOT an actual product released in 2016?
Question 2: In June of 2016, Greenlight Insights polled US internet users to ask how much they would be willing to pay for a VR device. How many said they would pay $1,000 or more?
Question 3: McDonald’s captured attention in 2016 with a VR experience that allowed players to use a virtual paint gun to decorate ...?
Question 4: Pokémon Go is an example of...?
Question 5: According to GfK, there were how many smartphone-based virtual reality headset sales in Western Europe in the second quarter of 2016?
Answer: C. HTC, Facebook and Sony all released headsets this year. Apple did not.
Answer: D. Among the 18-60 year olds polled, almost 45% said they would be willing to pay $1 to $199.
Answer: C. At South by Southwest this year, visitors to a McDonald’s lounge could paint a virtual Happy Meal box.
Answer: C. Pokémon Go is an example of augmented reality, which overlays images on the real world, as opposed to virtual reality, which is fully immersive.
Answer: A. The 283,000 units in the second quarter was almost twice the level (164,000) of the first quarter.
Not a PRO subscriber? Find out how to become one.
Join eMarketer for a free webinar:
Thursday, March 2, 1pm ET
Space is limited.
made possible by
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.