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Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on programmatic advertising.
Question 1: Seems like everyone was talking about header bidding in 2016. OK. So what exactly is header bidding?
Question 2: OK, so maybe you weren't so sure what header bidding is. What about an ad server?
Question 3: According to an August 2016 survey by Strata, what is the greatest fear that agency professionals have about programmatic buying?
Question 4: A June 2016 survey by Falcon.io found that nearly two-thirds of marketers in the US and Europe use social data in marketing. Which of the following is NOT an example of social data?
Question 5: A survey by Ascend2 in October 2016 found one barrier more than any other worried marketers when it came to marketing technology. What topped their worry list?
Answer: D. Header bidding is a complex topic but worth understanding. A September survey of publishers by Digiday found nearly half said header bidding drove higher CPMS.
Answer: B. Remember: Both buyers and sellers of display ad inventory use ad servers.
Answer: C. About one-third of the respondents said they don't use programmatic at all.
Answer: B. SEO, or search engine optimization, remains a core skill for marketers, but it is not social data.
Answer: D. More than 40% of the respondents said "inadequate budget" was the biggest challenge.
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