Piracy Slowly Losing Steam with Internet Users in Australia - eMarketer

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Piracy Slowly Losing Steam with Internet Users in Australia

More consumers embrace pay TV services

March 7, 2017 | Video | Media

Fewer internet users in Australia committed any type of piracy in 2016 vs. 2015, according to a February 2017 report from Creative Content Australia, including pirated movie and TV show downloads from the internet.

Ways in Which Internet Users in Australia Pirate Movies and TV Shows, 2015 & 2016 (% of respondents)

In 2015, 15% of respondents said they downloaded a pirated movie or a pirated TV show from the internet. In 2016, movie downloading declined by 1 percentage point, while downloading a pirated TV show dipped 3 percentage points.

Streaming was also down: 14% said they used a website to stream a pirated movie on the internet in 2015, while 11% said they did the same in 2016.

Streaming pirated movies declined the most, falling from 13% in 2015 to 9% in 2016.

A December 2016 report from Paywizard corroborated the Creative Content study, finding that more people are paying for content over the same time period.

In 2015, 26% of internet users in Australia said they paid for video-on-demand (VOD). In 2016, that figure climbed to 40%.

According to a September 2016 Roy Morgan Research report, 5.6 million consumers in Australia subscribed to subscription video-on-demand (SVOD), while 5.3 million subscribed to pay TV services.

Ben Clague

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