Parents Want Some Control of Their Child's Mobile Phone Usage - eMarketer
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Parents Want Some Control of Their Child's Mobile Phone Usage

11.0 million kids under 12 in the US will own a mobile phone this year

February 9, 2016 | Retail & Ecommerce | Demographics | Mobile

Like adults, children are increasingly connected to the digital world. And while parents are granting them usage of these devices, they also want features on there that they can control.

Features that Parents in Canada, the UK and the US Would Like to Control on Their Child's Mobile Phone, Dec 2015 (% of respondents)

According to December 2015 research from Trustlook, nearly two-thirds of parents in Canada, the UK and the US said they wanted a feature on their child’s mobile phone that would block websites, such as those about gambling and pornography. And 43% of respondents said that limiting time spent on applications such as social media was something they would like to control.

Knowing their child’s location, and monitoring their child’s incoming and outgoing calls and texts were other features that more than a third of parents wanted to control on their kid’s mobile phone. Just 14.1% of respondents said they didn’t want any features on their child’s mobile phone that they would control.

US Mobile Phone Users, by Age, 2013-2019 (millions)

A majority of devices, like mobile, are gifted to children. A June 2015 study by the Harris Poll asked US parent internet users about the age at which their children first received consumer electronics or mobile devices. They survey found that the 8-to-11 age range was the most common for the majority of options.

eMarketer estimates that 11.0 million children under 12 in the US will own a mobile phone and use it at least monthly this year, as will 22.1 million 12- to 17-year-olds.

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