Online Marketplaces Account for Majority of On-Demand Economy - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

Online Marketplaces Account for Majority of On-Demand Economy

Transportation services like Uber come in a distant second

May 13, 2016

Consumers are increasingly using on-demand services like Uber and Instacart to get the things they want, when they need them. According to October 2015 research, annual US on-demand economy spending has reached $57.6 billion.

Annual US On-Demand Economy Spending, by Industry, Oct 2015 (billions)

Rockbridge Associates Inc., as cited in the Harvard Business Review blog, surveyed 933 US internet users ages 18 and older about their usage of on-demand services in a 12-month period, the categories used, typical monthly usage and spending per transaction.

The survey found that the largest amount of on-demand spending was occurring in online marketplaces, which generated $35.5 billion in spending annually.

Transportation was the second-largest category, generating $5.6 billion in annual spending, and food and grocery saw $4.6 billion in annual spending.

Though companies like Uber and Amazon offer same-day delivery services, separate research from Accenture found that same-day delivery offerings are still rare, despite consumer willingness to pay for the service.

Go beyond the articles

Corporate subscribers get quick and easy access to the exact data and analysis they need to make critical business decisions:


  • Go beyond the articles:

    eMarketer Products

    You've never experienced research like this.

  • Hear from our clients:

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

  • Want to learn more?

    Contact Us

    Inquire about corporate subscriptions today.