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Online Gamers Fly Solo

Two-thirds of web users play video games

July 22, 2013

Although gamers now have a number of avenues through which to make their play social, they’re showing a preference for single-player games, according to a July 2013 survey of US internet users from AYTM Market Research. The poll found that 57.8% of those playing online games were on single-player games. That compared with 41.2% who played social networking games, 33.7% who played multiplayer games and 30.3% who played mobile games.

Types of Online Games* Played by US Video Gamers, July 2013 (% of respondents)

Although online play would seem to lend itself to increased interaction among gamers, not all of them display a great need to chat with others while playing. The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players. Only 8.1% of respondents said they always interacted with other players while gaming, with 17.5% saying they did so most of the time.

US Video Gamers Who Interact with Others Online While Playing Games* Online, by Frequency, July 2013 (% of respondents)

Mobile games have emerged as the channel of choice for video game players, according to a 2013 survey from research and consulting firm Frank N. Magid Associates. In a survey of US internet users, the company found that over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device. That was significantly more than the 42% who played weekly on a console, or the 29% who did so on a social network.

US Internet Users Who Play Video Games, by Type, 2013 (% of respondents)

eMarketer projects that the number of online gamers will grow from 96.6 million in 2013 to 109.5 million by 2017, as mobile gaming revenues from ads, downloads and in-game purchases increase from $1.78 billion to $3.77 billion over the same time period.

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