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One big trend is that the nation’s largest advertisers are shifting more of their budgets from traditional media to the Internet, according to eMarketer’s calculations.
What online advertising formats garner the largest advertising share? Search, display and classified ads, in that order, get the greatest shares of Internet spending, according to eMarketer.
While the current total media ad spending forecasts reflect economic anxiety, a downturn will affect online ad spending—but less so, says David Hallerman, author of the report.
To receive a copy of the report, or arrange an interview with David Hallerman, contact the eMarketer media department.
eMarketer is "The First Place to Look" for research and analysis on digital marketing and media. eMarketer aggregates and analyzes research from over 2,800 sources, and brings it together in analyst reports, daily articles and the "eStat Database" – the most comprehensive database of online marketing statistics in the world.
Director of strategic communications, eMarketer
Communications coordinator, eMarketer
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