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Obsessed Much? Mobile Addiction Is Real

But people are making efforts to limit their smartphone usage

November 16, 2017 | Media Buying | Mobile

It seems like many people can’t put down their smartphones. And a study from Deloitte, conducted by Ipsos MORI, found that to be the case.

According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day. And younger users? Well, they tend to check it with a significantly higher frequency—roughly 86 times a day. That’s an increase from the 82 times per day reported in 2016.

Meanwhile, nearly nine in 10 respondents said they check their phone within an hour of waking up in the morning, and almost as many do so right before they go to sleep. According to Deloitte, these patterns of usage have been consistent over the years.

US Smartphone Users Who Use Their Smartphone During Select Activities, 2016 & 2017 (% of respondents)

While smartphones may be always by consumers’ sides in the mornings and evenings, these devices are also nearby while they’re shopping, watching TV and even talking to friends.

In fact, this year, more than nine in 10 respondents reported having their smartphone on hand when shopping, and nearly as many said they use it while watching TV.

Some consumers even said they couldn’t tear away from their devices while they were crossing the road, or—even more dangerously—driving.

However, many were aware of their smartphone habits and said they are trying to limit their usage. According to the study, 47% of those polled said they’re taking actions to reduce the time they spend with their device, either by keeping it out of sight or by simply turning it off.

Top 5 Steps that US Smartphone Users Take to Limit Their Smartphone Usage, July 2017 (% of respondents)

Nearly a third said they turned off audio notifications to help limit phone usage, and 26% said they deleted apps.

But not everyone is ready to limit their smartphone usage. Some 28% said they don't intend on taking any steps in doing so.

eMarketer estimates that 67.3% of the US population, or 219.8 million people, will be smartphone users this year.

Rimma Kats

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