Plans & Pricing
Does My Company Subscribe?
Mobile buyers in China are night owls, according to polling by Analysys International Enfodesk. When asked in March 2015 about their preferred time to shop on their mobile devices, nearly half of teen and adult mobile buyers in the country said it was after 9pm.
No other daypart cracked 20% in terms of respondent preference. The No. 2 time slot for mobile shopping was 3pm to 6pm, garnering 17.7% of respondents.
Most mobile buying in China isn’t taking place on the go, according to the survey. The same respondents who preferred shopping at night said they mostly shopped from home or a dormitory—85.2% of teen and adult mobile buyers in China said that was their primary mobile shopping location. Another 9.1% shopped most often while at work or school. Just 1.8% said their primary mobile shopping location was in public places like restaurants and malls.
In Q4 2014, Interactive Advertising Bureau Singapore and We Are Social found that 27% of the population in China had made a purchase via mobile phone in the past month. According to iResearch Consulting Group, mobile is rapidly moving to account for a larger share of overall retail and consumer-to-consumer ecommerce sales in China. The firm had estimated that in Q1 2015, 47.8% of sales would be mobile.
You've never experienced research like this.
Nearly all Fortune 500 companies rely on us.
Inquire about corporate subscriptions today.