Most of the World's Mobile Connections Are in Asia-Pacific - eMarketer

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Most of the World's Mobile Connections Are in Asia-Pacific

APAC is set to gain share slightly in the coming years

July 26, 2016

A June 2016 report from Ericsson reveals that there will be almost 4 billion mobile connections in Asia-Pacific in 2016. That’s nearly 2 billion more connections than Central Europe, the Middle East and Africa, the area with the second-most connections in 2016.

Mobile Connections Worldwide, by Region, 2010-2021 (millions)

Ericsson projects that by 2021, there will be 4.6 billion mobile connections in the world’s most populous region, or 51.4% of the worldwide total. This year, just under 51% of all mobile connections will originate in Asia-Pacific.

And when it comes to mobile devices to make those connections, owners in Asia-Pacific lean heavily toward Android phones.

According to H1 2016 from mobile ad network Vpon, nearly 70% of mobile devices on its network are Android. But that figure is less dramatic in some more developed markets, like New Zealand, Japan and Australia.

In India, for example, 94% of mobile devices on Vpon’s network ran Android; in Japan, Android actually holds a minority share, with iPhones and iPads making up 53% of the market. In Australia, the Apple devices are even more popular—they make up 60% devices getting impressions on Vpon’s network.

Operating systems correlate with mobile ad impression shares in apps vs. browsers as well. In Indonesia and India, two countries dominated by Android, the majority of mobile ad impressions occurred via app; in countries like Australia and Japan, those ad impressions overwhelmingly occurred on the web.

eMarketer forecasts that there will be 2.5 billion mobile phone users in 2016, up 4.2% from 2015’s 2.4 billion. While China leads the region in users, both as of 2016 and, eMarketer projects, by 2020, India is rapidly gaining mobile phone users and will see 6.8% growth from 2016 to 2017.

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