Most Web Users in Canada Have Not Tried In-Restaurant Tech - eMarketer
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Most Web Users in Canada Have Not Tried In-Restaurant Tech

Mobile payments have the most potential interest

November 19, 2015 | Retail & Ecommerce

Guest-facing technologies like on-table touchscreens to order and buttons to alert staff are still too new for many restaurant-goers in Canada to have tried them, according to June 2015 research. Most internet users have not used any on-table technologies yet, though many who have tried them are positive about the experiences, OpenTable reported.

Usage of and Attitudes Toward Select Guest-Facing Restaurant Technologies Among Internet Users in Canada, June 2015 (% of respondents)

Overall, the in-restaurant technology least likely to have been tried at all by internet users in Canada was using a mobile phone to pay. Just 6% of respondents had ever done it; half of them liked it, which was about on par compared with other guest-facing technologies studied. It was also the technology with the greatest share of respondents saying they liked the idea even though they hadn’t used it yet. Nearly half of all internet users in the country were interested in giving mobile payments in restaurants a try.

Ways in Which Smartphone Users in Canada Use Their Smartphone While Dining in Restaurants, June 2015 (% of respondents)

Many diners are already using their smartphones when they go out to eat anyway. Among smartphone users in the OpenTable survey, nearly one in four said they “always” or “frequently” used their phone to research and decide what to order while in restaurants, and the same number said they used their device to take pictures to remember their experiences with the same high frequency.

Mobile is also critical for restaurants in Canada when it comes to discovery. Alexander Green, vice president of marketing at Boston Pizza, told eMarketer that “we've increasingly seen this trend toward mobile build momentum over the last six to eight years. Now it's a critical part of the way that our guests engage with us as a brand.”

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