Most US Restaurant-Goers Order Takeout via Mobile - eMarketer
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Most US Restaurant-Goers Order Takeout via Mobile

More than a third order via smartphone or tablet monthly

November 18, 2016

Most US internet users order food via a smartphone or tablet and pick it up on-the-go, according to an August 2016 survey from restaurant management software company Toast. Among those who do, it’s typically a monthly occurrence.

Frequency with Which US Internet Users Order* Food via Smartphone/Tablet, Aug 2016 (% of respondents)

Overall, 58% of internet users who dined out said they ordered takeout via mobile at least sometimes. Most of that group said they ordered food on smartphones or tablets once a month. Still, 3% said they did so every day.

Ordering food from a restaurant’s website is even more widespread: 88% of respondents did so at least sometimes, though 31% of the total group did so only “rarely.”

When US internet users did visit restaurants, the impacts of technology upon their dining experiences were clear.

Importance of Select Technology Features When Visiting a Restaurant According to US Internet Users, Aug 2016 (% of respondents)

Over 75% said that when visiting a restaurant, being able to make reservations online was at least somewhat important. Over 50% said the same about online or mobile ordering, loyalty and reward programs, and, perhaps surprisingly, free Wi-Fi. Even when dining, US internet users want to be connected to the internet.

Though trendy, fewer than 40% of those surveyed said that a touchscreen ordering kiosk was important to them, however.

A June 2016 survey by Hospitality Technology echoes the importance of online reservations: 75% of US adult internet users surveyed said that the ease of online reservations influenced their restaurant selection. And nearly 70% agreed that free, reliable Wi-Fi would sway them.

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