In Most Households, Video Viewers Have Their Pick of Many Devices - eMarketer

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In Most Households, Video Viewers Have Their Pick of Many Devices

38.0% of US broadband households own four video-capable devices—and a third have even more

November 3, 2016 | Media

US adults spend an average of 5 hours, 14 minutes watching video each day this year, according to eMarketer, and they’re doing so across several devices. Q2 2016 research from The Diffusion Group (TDG) found that few US broadband households own just one or two video-capable devices. Indeed, a third of broadband households own more than five, and at least four devices is the norm.

Number of Video-Capable Devices Owned by US Broadband Households, Q2 2016 (% of respondents)

That’s number’s not surprising given the plethora of devices currently in the market, including TVs, PCs, tablets, smartphones and wearables.

According to TDG, 71% of US broadband households own at least four video-capable devices, and another 21.0% said they own three. Very few (0.2%) own just one video-capable device.

A study from Sandvine Inc., a networking equipment company, also indicates that few households with fixed access internet have just one or two connected devices (whether they play video or not).

Number of Connected Devices Among Fixed Access Internet Households in North America, July 2016 (% of households with fixed access internet)

The Sandvine research continued to break out households that owned more than five devices, however, and there were just as few with a particularly large number of devices. Device ownership peaked at six devices, owned by 10.5% of connected households. But more than half of households had even more.

Consumers just can’t seem to resist the screens around them. A study from YouGov and The Huffington Post found that they may be overdoing it. More than half of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.

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