Most B2B IT Consultants Can't Live Without Their CRM Tools - eMarketer
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Most B2B IT Consultants Can't Live Without Their CRM Tools

More than half say it has improved efficiency, productivity

November 14, 2016 | B2B | Retail & Ecommerce | Marketing Technology

Almost half of business-to-business (B2B) IT consultants use their customer relationship management (CRM) platforms daily, according to September 2016 research. And these same respondents feel they just can’t live without them.

Frequency with Which US B2B IT Consultants Use Their CRM Solution, Sep 2016 (% of respondents)

Between August and September, Insightly polled 761 IT consultants, largely at B2B companies in the US, about the value of CRM.

According to the data, the majority (or 46%) of respondents said they use their CRM tools daily, and that they wouldn’t know life without them. Meanwhile, another 36% said they deploy this type of technology two to three times per week. And only a mere 2% said they use their CRM solution once every few months.

The same study from Insightly also looked closely at the ways CRM technologies are improving overall business for these B2B-focused IT consultants. Almost 75% said it increased efficiency, and not far behind, another 57% said it boosted productivity. Meanwhile, areas like cost reduction (9%) or standing out from the competition (8%) were not noted by many for having seen improvement from CRM involvement.

Ways in Which a CRM Solution Has Improved Their Overall Business According to US B2B IT Consultants, Sep 2016 (% of respondents)

CRM technology appears to be B2B marketers’ top choice for investment when putting it up against other solutions. According to separate research from B2B content platform Kapost, released in June, CRM bested others like marketing automation (63%), content manager systems (57%) and marketing content platforms (34%).

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